PR & Communication Assistant Manager

THE ROLE

OPTIMIZE ENABLE INNOVATE!

RESPONSIBILITIES

PR & Communication Activation Planning

• Plan and design PR and communication activations tailored to the local market in strict alignment with global brand guidelines
• Develop activation plans across relevant communication touchpoints to drive brand awareness and consumer engagementin align with marketing team.
• Lead local planning and execution management for PR and communication activations related to new product launches new door openings and events
• Work closely with internal stakeholders (Marketing Sales Digital etc.) and external partners to ensure alignment execution quality and on-time delivery

Influencer Marketing

• Plan and execute the social mediaactivationsacross categories (Fragrance Makeup and Skincare)
• Evaluate and select relevant influencers (KOLs & KOCs) to match brand profiling and needs with social agencies.
• Build and maintain influencer relationships with on-going communication for brand/product exposure to help Cotys brands to achieve top of mind awareness.
• Manage the day to day communication with external agencies for campaign briefs status updates and report management following global reporting template and participate in monthly business report and/or any ad-hoc business reporting needs.
• Execute media/consumers/KOLs events such as launch press events media trips consumer/influencers Meet & Greet event and etc.
• Manage all paid and unpaid influencer campaigns with agencies and be responsible for all executions to drive negotiations and achieve best-in-class execution in respect with brand spirit/ positioning and global guidelines.
• Support in 360-development for yearly KOL KOC brand ambassador celebrity collaboration from initial proposals to assets creation
• Deeply understand the detailed tactics of Influencer management in order to be able to drive traffic to online/offline sales touchpoints through social / KOL activities and to evaluate the effectiveness with measurable KPIs.
• Build solid andtrackable social measurement standard to ensure the successof influencer marketing
• Assist in budget tracking and ensuring timely invoicing/billing processes with internal and external parties.

Comprehensive Media Buying Management (Social Digital OOH)

• Identify cross-channel opportunities by integrating paid media assets across digital social OOH and retailer e-commerce platforms to drive meaningful business impact and consumer engagement including media strategy development and execution.
• Partner closely with the marketing team to maximize synergy across all paid media touchpoints throughout the consumer journey.
• Share media performance insights measurement frameworks and industry benchmarks across paid media channels with internal stakeholders to support data-driven decision-making and continuous optimization.
• Manage media buying and reporting in alignment with global guidelines ensuring compliance transparency and consistency across markets.

Press Relation Management

• Coordinate with external PR agencies and global brand teams to align on press assets guidelines and local implementation requirements.
• Oversee press asset distribution gifting and seeding activities through agency partners for press and trade media.
• Support the development and maintenance of local press relationships via agency collaboration ensuring appropriate exposure across print online social and lifestyle media.
• Manage the local adaptation of global PR materials through agency partners ensuring relevance to the local market while strictly adhering to global guidelines.
• Review and consolidate media coverage and social buzz reports provided by agencies to track visibility and performance.

YOU ARE A COTY FIT
You like to make a difference. As an experienced PR & Communication professional you will share your valuable experience with the team and you get energy from working in a fast-paced diverse and international environment. Other than that you should also have the following requirements:

• Degree Holder in CommunicationsPRMarketing or any relevant discipline
• Min5years of PR/ influencer Marketing/ Media Promotionpreferably in beauty industry and prestige/ luxury brand experience
• Prior experience working with media/social agency will be added advantage
• Having the network of all media contacts including Traditional/Digital/Social and relevant lifestyle industrys Influencerswill be a plus
• Media relationexperience will be a plus
• Consumer Engagement experience will be a plus
• English language proficiency (both written and oral communication)

• Well organized high efficiency & strong multi-tasking management skill in fast-paced environment

If youre ready to support and shape the future of beauty we want you on our team!

WHAT WE OFFER

This is a unique role with a genuine opportunity to make an impact. Youll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Cotys global omni-working policy provides the option to work up to 50% of your month remotely.

We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

ABOUT US

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day.If youre the kind of person who refuses to settle if you want to think bigger learn faster and go further than you ever thought possible wed love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity Equity & Inclusion to create a more open inclusive and diverse workplace where all employees can be their authentic self.