Marketing Manager

Job Responsibilities

Marketing Strategy Development and Execution

Develop and execute annual marketing plans for the Japanese market

Conduct market research and competitive analysis

Develop and execute strategies for new service launches

Drive initiatives to enhance brand awareness

Drive marketing activities aimed at expanding market share

Set KPIs and analyze results

Demand Generation

Plan and execute lead generation initiatives

Plan and manage email marketing campaigns

Management of Social Media Channels (e.g. LinkedIn)

Promotion of web marketing initiatives

Planning and management of campaigns

Supporting pipeline generation in collaboration with the sales team

Scientific Content Development

Creation of flyers

Creation of technology notes

Creation of application notes

Creation of catalogs and brochures

Creation of webinar materials

Production of technical content for customers

Understand content created globally and localize it for the Japanese market.

Event and Conference Marketing

Planning and management of conference exhibitions

Planning and management of trade shows

Planning and hosting webinars

Planning and hosting on-site seminars

Vendor management

Event ROI analysis

Implementation of lead follow-up initiatives

Product Launch & Market Development

Development of market launch strategies for new products and services

Target market analysis

Planning of market penetration strategies

Identification of market opportunities

Support for product training for the sales team

Global Collaboration

Collaboration with the US headquarters marketing team

Collaboration with the APAC marketing team

Rollout of global campaigns in the Japanese market

Implementation of global brand guidelines

Participation in and communication during meetings in English

Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race color age religion gender sexual orientation gender identity national origin disability or veteran status.