Zonal Sales Manager (ZSM) Kanpur

Job Description Zonal Sales Manager (ZSM)

Company: Loom Solar

Position: Zonal Sales Manager (ZSM)

Department: Sales & Business Development

Reports To: Head Sales / Chief Business Officer (CBO)

Location: Zonal / Regional Base

Experience: 815 years

Industry: Solar / Renewable Energy / Electrical / Power / Consumer Durables / Building

Materials

Employment Type: Full-time

1. About Loom Solar

Loom Solar is building Indias Smart Home Energy Company with a strong focus on solar

modules inverters batteries energy storage and complete energy solutions.

As Loom Solar scales its dealer distributor installer and institutional network the Zonal Sales

Manager will be responsible for converting the companys strategy into strong execution and

profitable growth across the zone.

2. Role Purpose

The ZSM will own the revenue channel expansion market share team productivity and

business profitability of the assigned zone.

The role requires a leader who can:

Build a high-performance sales organization

Expand Loom Solars dealer and distributor network

Increase sales productivity and market penetration

Develop strong relationships with channel partners

Drive primary and secondary sales

Ensure price discipline and healthy margins

Win against competitors through execution service and partner value

Build a strong pipeline for residential commercial and institutional opportunities

Develop future leaders within the sales organization

The ZSM is the CEO of the zone.3. Key Responsibilities

A. Zonal Revenue Ownership

Own the monthly quarterly and annual revenue target for the zone.

Deliver primary billing secondary sales and collections.

Prepare and execute the zonal sales plan.

Identify growth opportunities by state district product and channel.

Monitor daily sales against target and take corrective action.

Ensure consistent month-on-month growth.

Core responsibility:

Target Planning Execution Review Corrective Action Achievement

B. Dealer & Distributor Expansion

Build a strong network of authorized Loom Solar dealers and distributors.

Identify white-space districts and appoint channel partners.

Develop productive dealers rather than focusing only on registrations.

Increase active and billing dealers every month.

Reactivate inactive dealers.

Improve repeat billing from existing partners.

Develop high-potential dealers into larger business partners.

Ensure adequate channel coverage across the zone.

Dealer KPIs

New dealers onboarded

Active dealers

Productive dealers

Repeat dealers

Dealer billing

Dealer revenue growth

Dealer retention

Dealer productivity

Dealer profitability

4. Market Expansion

Develop a district-wise market expansion plan.

Identify top markets emerging markets and underpenetrated markets.

Ensure Loom Solar presence in priority districts. Track competitor presence pricing products and schemes.

Develop strategies to increase Looms market share.

Build local relationships with installers EPC companies electricians influencers and

key customers.

5. Sales Team Leadership

Lead and develop the zonal sales team including:

RSM ASM TSO/BDO Dealer/Installer Network

Responsibilities include:

Set clear targets for every team member.

Conduct daily/weekly/monthly performance reviews.

Track field productivity.

Improve productive calls and dealer visits.

Coach underperforming employees.

Recognize high performers.

Build a performance-driven culture.

Identify and develop future RSMs/ASMs.

Ensure manpower availability in priority markets.

Team KPIs

Sales per employee

Target achievement

Productive calls/day

Dealer visits

New dealer activation

Repeat billing

Collection efficiency

Territory coverage

Team attrition

Employee productivity

6. Channel Partner Management "Partner First"

The ZSM will ensure that Loom Solar becomes the #1 preferred brand for channel partners.

Build long-term relationships with: Dealers

Distributors

Installers

System integrators

EPC companies

Electrical contractors

Solar influencers

Key institutional customers

Ensure partners receive:

Product availability

Competitive margins

Fast service

Sales support

Product training

Technical support

Marketing support

Lead support

Financing support where applicable

Transparent policies

7. Product Sales

Drive sales across Loom Solars portfolio:

Solar Modules

Residential modules

DCR modules

Commercial modules

High-wattage modules

Energy Solutions

Hybrid inverters

On-grid inverters

Lithium batteries

BESS

Energy storage solutions

Solar Applications

Residential solar PM Surya Ghar

C&I

EPC

Open Access

Solar pumps

Other emerging energy solutions

The ZSM must ensure the sales team sells solutions not just products.

8. Government & Solar Scheme Business

Drive opportunities related to:

PM Surya Ghar

PM-KUSUM

State solar schemes

Government tenders

DISCOM opportunities

Institutional projects

Coordinate with internal teams to ensure timely execution and documentation.

9. Key Account Development

Develop large customers and strategic accounts including:

EPC companies

Developers

Large installers

Industrial customers

Commercial customers

Government institutions

Large distributors

Strategic channel partners

Maintain a healthy pipeline and ensure conversion of large opportunities.10. Pricing & Competition Management

Track competitor pricing daily/weekly.

Monitor market price movements.

Ensure Looms pricing strategy is implemented correctly.

Prevent unauthorized discounting.

Maintain channel price discipline.

Protect dealer margins.

Escalate major competitive threats.

Develop value-based selling strategies instead of competing only on price.

11. Collections & Working Capital

The ZSM is responsible not only for sales but also for quality of sales.

Responsibilities:

Ensure timely collections.

Monitor dealer credit limits.

Reduce overdue receivables.

Prevent unhealthy credit sales.

Coordinate with finance for credit approvals.

Ensure collection targets are achieved.

Key KPIs

Collection efficiency

DSO

Overdue amount

Credit utilization

Bad debt

Outstanding aging

12. Sales Forecasting & CRM Discipline

Ensure 100% adoption of Looms sales technology/CRM.

Every team member should maintain:

Dealer database

Customer pipeline Daily activities

Visit reports

Enquiries

Orders

Lost opportunities

Competitor information

Collection status

Future pipeline

The ZSM must ensure that what is not in CRM is considered not planned.

13. Business Reviews

Conduct:

Daily

Sales achievement

Orders

Collections

Critical issues

Weekly

Zone performance

State performance

Dealer activation

Pipeline

Competition

Stock

Collections

Monthly

Target vs achievement

Revenue growth

Market expansion

Team productivity

Dealer productivity

Product mix

Gross margin

Collections

Next-month action plan14. Cross-Functional Coordination

Work closely with:

CBO / Sales Head

RSMs

Marketing

Product

Supply Chain

Finance

Operations

Service

Technical Team

HR

CRM/Technology

Ensure customer and channel issues are resolved quickly.

15. ZSM Scorecard

KPI Weight

Revenue Achievement 25%

Revenue Growth 10%

Dealer Productivity 10%

New Dealer Activation 10%

Secondary Sales 10%

Collection & Working Capital 10%

Team Productivity 10%

Market Expansion 5%

Product Mix / New Product Sales 5%

CRM & Process Discipline 5%

Total 100%

Graduate in any discipline.

MBA/PGDM in Sales & Marketing preferred.Experience

815 years of sales experience with at least 35 years in a zonal/regional leadership role.

Preferred industries:

Solar

Electrical

Power

Consumer Durables

Building Materials

Electrical & Electronics

Renewable Energy

FMCG / Distribution-led businesses

17. Must-Have Competencies

Leadership

Strong people leadership

High ownership

Ability to build teams

Coaching and mentoring

Sales

Channel sales

Distribution management

Dealer development

Key account management

Negotiation

Revenue ownership

Business

P&L understanding

Pricing

Gross margin

Working capital

Forecasting

Market analysis

Technology CRM discipline

Sales dashboards

Excel/Google Sheets

Data-driven decision making

What You Can Expect

Work Timing : 10:00 am to 7:00 pm (Monday to Saturday)

Education : MBA

Address : Loom Solar Pvt Ltd (14/4 Mathura Road Faridabad 121003)

Contact : Muskan Singh

Gender : Male / Female

Job Type : Full Time

Job Location : Faridabad

Industry Type : Renewable Solar Energy

Pay Types : Fix Pay and Performance Incentives

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