Job Summary

Key Responsibilities

• Design develop and manage workflow automation solutions to streamline business processes across marketing sales customer success and operations.
• Build and manage marketing automation workflows for lead generation lead nurturing customer engagement and lifecycle marketing.
• Integrate CRM ERP marketing platforms and third-party applications using APIs webhooks and automation tools.
• Analyze existing business processes and recommend automation solutions to improve efficiency and productivity.
• Plan execute monitor and optimize performance marketing campaigns across Meta Google Ads LinkedIn and other digital platforms.
• Manage Meta Business Suite advertising accounts Meta Pixel events conversion tracking and audience segmentation.
• Develop and execute branding initiatives to strengthen MyClassboards digital presence.
• Set up manage and optimize social media platforms while ensuring consistent brand communication.
• Create and coordinate content for advertisements landing pages email campaigns and social media marketing.
• Monitor campaign performance using KPIs such as CPL CTR CPC ROAS ROI conversion rate and lead quality.
• Develop dashboards and reports to measure workflow efficiency and marketing performance.
• Collaborate with Sales Product CRM Customer Success and Leadership teams to automate business processes and improve operational efficiency.
• Troubleshoot workflow issues optimize automation performance and ensure system reliability.
• Stay updated with the latest workflow automation technologies AI tools marketing automation platforms and digital marketing best practices.

Required Skills

• Strong expertise in workflow automation and business process optimization.
• Experience with CRM and marketing automation platforms such as HubSpot Zoho CRM Salesforce LeadSquared ActiveCampaign or similar.
• Hands-on experience with automation tools such as Make (Integromat) Zapier Microsoft Power Automate n8n or similar platforms.
• Knowledge of API integrations webhooks REST APIs and automation workflows.
• Experience managing Meta Ads Google Ads LinkedIn Ads and campaign optimization.
• Strong understanding of Meta Business Suite Meta Pixel Google Analytics (GA4) Google Tag Manager and conversion tracking.
• Knowledge of email marketing automation and lead nurturing strategies.
• Development skills using Python
• Excellent analytical problem-solving and reporting skills.
• Ability to work collaboratively across cross-functional teams.

Qualifications

• Bachelors degree in Computer Science Information Technology Engineering Marketing Business Administration or a related field.
• Relevant certifications in workflow automation CRM platforms digital marketing or cloud technologies are an added advantage.

Preferred Experience

• 58 years of experience in Workflow Automation Marketing Automation Digital Marketing CRM Automation or Business Process Automation.
• Experience working in SaaS EdTech ERP CRM or technology-driven organizations is highly preferred.
• Exposure to AI-powered automation tools and no-code/low-code automation platforms is a plus.