Web Development Specialist International Manufacturing Firm

About the Role

We are seeking a technically proficient and digitally oriented Web Development Specialist to manage enhance and continuously optimize the companys digital presence. This role involves close collaboration with Marketing Global Digital IT and external agencies to ensure that websites and digital platforms are technically robust user-friendly responsive and aligned with brand and business objectives.

Key Responsibilities

- Manage maintain and continuously improve company websites and digital platforms.
- Develop and implement new web pages landing pages microsites and digital experiences.
- Ensure websites are responsive fast secure SEO-friendly and optimized for all major browsers and devices.
- Translate design concepts and wireframes into functional high-quality web interfaces.
- Manage website content navigation forms integrations and other functional elements.
- Work closely with Marketing and Content teams to publish and update website content in a timely manner.
- Identify and resolve technical issues broken links performance bottlenecks and website errors.
- Implement SEO best practices including technical SEO metadata structured content page speed and site architecture.
- Integrate websites with CRM marketing automation analytics forms and other third-party platforms.
- Set up and manage Google Analytics / GA4 Google Tag Manager Search Console and other tracking tools.
- Monitor website performance traffic user behavior and conversion metrics and recommend improvements.
- Conduct regular website audits covering functionality performance SEO security and user experience.
- Coordinate with external web development agencies wherever specialized technical support is required.
- Maintain proper documentation of website architecture integrations credentials plugins and technical changes.
- Ensure adherence to global brand guidelines web standards accessibility requirements and data/privacy practices.
- Stay abreast of emerging web technologies AI-enabled digital tools UX trends and industry best practices.

Requirements

Essential Technical Skills:
- HTML5 CSS3 and JavaScript
- Responsive web development
- CMS platforms such as WordPress Drupal or equivalent
- Basic PHP / backend development knowledge
- SEO fundamentals and technical SEO
- Google Analytics 4 Google Tag Manager and Search Console
- Website performance optimization
- API and third-party integrations
- Git / version control
- Basic understanding of web security and accessibility
-

Desirable Technical Skills:
- React / Vue / other modern JavaScript frameworks
- PHP MySQL or equivalent backend technologies
- Experience with marketing automation / CRM integrations
- Cloud hosting and CDN knowledge
- A/B testing and conversion-rate optimization
- Experience working with international / multilingual websites

Required Skills:

HTML5CSS3JavascriptWordPressDrupalSEOGA4GTM