Vice President Marketing

Greetings from Maneva!

Job Description

Job Title - Vice President - Marketing

Experience - 10 - 15 Years

Location -Indore

Notice - 30 to 60 Days

Requirements:-

Holistic Marketing Strategy:

• Develop and implement an integrated marketing strategy spanning ATL (TV radio print) BTL (events sponsorships activations) and digital channels (social media content marketing SEO performance marketing).

Brand Building & Communication:

• Craft and refine brand identity ensuring consistency across all channels. Lead impactful storytelling and educational campaigns that demystify the stock market for the Indian audience.

Performance Marketing & Automation:

• Drive ROI-focused performance marketing campaigns across search social programmatic and affiliates. Leverage WebEngage and automation tools for customer engagement nurturing and retention.

Go-to-Market (GTM) Strategy:

• Lead product marketing GTM plans including strategic tie-ups with media houses content partnerships and PR initiatives.

ATL & BTL Execution:

• Oversee large-scale ATL campaigns (TV commercials radio print) and BTL activities (events seminars workshops) to ensure deep market penetration.

KPI-Driven Leadership:

• Key metrics include brand awareness customer acquisition growth engagement and financial education impact (e.g. number of Indians educated about stock markets).

REQUIRED QUALIFICATIONS

• Minimum 10 years of leadership experience in marketing roles
• Proven track record of leading end-to-end ATL BTL and digital marketing campaigns.
• Expertise in performance marketing marketing automation (WebEngage or similar) and data-driven decision-making.
• Strong network within media houses and experience in forging strategic partnerships.
• Passion for educating the public on financial markets with a commitment to broadening retail investor participation.

If you are excited to grab this opportunity please apply directly or share your CV atand