Vice President, GTM Engineer

About the role
We are looking for a Vice President GTM Engineerto join us inBengaluru. This role sits withinEquiLendsmarketing function and will help buildmaintainand improve the systemsworkflowsand digital infrastructure that support campaign performance paid advertisingconversionand pipeline generation across our global markets.

This is a hands-on role for someone who combines strong marketing automation experience with practical web SEOanalyticsand integration skills. You will work across HubSpot Outreach Salesforce paid digital channels web operations reporting and AI-enabled workflows helping marketing and business development teams run campaigns more efficiently improve conversion and engage clients more effectively.

Whatyoulldo

• Own and improve marketing automation workflows across campaign journeys nurtureprogrammes lead lifecycle processes leadscoringand CRM integrations.
• Build andmaintainworkflows across HubSpot Outreach and Salesforce to support campaign execution outreachfollow-upand business developmentactivity.
• Operate andoptimisepaid digital activity across Google Ads and LinkedIn Campaign Manager with a focus on campaign performance audiencetargetingand paid advertising conversion.
• Improve the effectiveness of landing pages forms trackingroutingand follow-up processes so that paid and organic campaign activity converts more consistently.
• Support web and SEO activity acrossEquiLendsdigital properties including on-pageoptimisation technical SEO checks keyword research contentupdatesand performance monitoring.
• Helpmaintainand updateEquiLendsWordPress website including page updates basic troubleshooting trackingimplementationand support for ongoing website improvements.
• Build andmaintainreporting that gives clear visibility into campaign performance paid channel metrics website engagement lead qualityconversionand pipeline contribution.
• Improve integrations between marketing automation CRM sales engagement analyticsadvertisingand website platforms using native integrationsAPIsor workflow automation tools whereappropriate.
• Maintain data quality segmentationintegrityand campaign tracking standards across marketing databases and connected systems.
• Apply AI-enabled tools and current marketing technology practices to improve workflows reporting segmentation campaignexecutionand team efficiency.
• Partner with marketing business development and commercial stakeholders to understand requirements diagnose issues and deliver practical improvements toEquiLendsgo-to-market infrastructure.

Whatwerelooking for

• 8 years experience in marketing automation marketing operations demand generation GTM engineering or a comparable technical B2B marketing role ideally within fintech financial services technology enterprise software or another complex B2B environment.
• Hands-on experience building and improving marketing automation workflows lead lifecycle processes nurture journeys leadscoringand CRM-connected campaign operations.
• Practical experience working withHubSpot Outreach and Salesforcein a marketing revenueoperationsor business development environment.
• Hands-on experience managing or supporting paid digital campaigns throughGoogle Ads and LinkedIn Campaign Manager with a focus onoptimisationconversionand measurable campaign performance.
• Working knowledge of web and SEO fundamentals including landing page performance on-pageoptimisation technical SEO checks keywordresearchand organic search monitoring.
• Experience supporting or administering WordPress websites including content updates basic troubleshooting trackingimplementationand coordination with internal or external web partners.
• Good understanding of marketing analytics campaigntrackingand attribution with experience building dashboards or performance reports using analytics and business intelligence tools.
• Experience connecting marketing CRM sales engagement advertising analytics and web platforms through native integrationsAPIsor workflow automation tools.
• Strong working knowledge of data quality segmentation campaigntrackingand the importance of reliable data across marketing and commercial workflows.
• Fluency with current AI-enabled marketing and workflow tools with the judgement toidentifypractical use cases that improve quality speedreportingor conversion.
• Strong analytical judgement and problem-solving skills with the ability to diagnose workflow datatrackingor platform issues and recommend scalable improvements.
• Clear communication skills including the ability to explain technical topics to non-technical marketing businessdevelopmentand commercial stakeholders.

Why EquiLend

• Berecognisedfor your contribution through a discretionary annual cash bonus linked to individual and company performance.
• Work flexibly with up to 100 remote working days per calendar year.
• Take time to recharge with generous annual leave plus public holidays.
• Access comprehensive health insurance for you and your dependents from your first day.
• Receive personal accident insurance from the start of your employment.
• Connect with colleagues at an annual company-sponsored team retreat hosted at a new location each year.
• Ifrelocating frommore than 40 miles away receive hotel accommodation and travel ticket reimbursement.

About EquiLend
EquiLend is a global financial technology firm at the center of the securities finance industry. Since 2001 we have built the infrastructure that financial institutions rely on to trade manage and report. This includes products such as our NGT trading platform Post Trade Suite DataLend market intelligence RegTech solutions and EquiLend Clearing Services.

We operate across North America EMEA and Asia-Pacific working with banks broker dealers asset managers and custodians to bring greater efficiency transparency and automation to the securities finance lifecycle. Our teams combine deep market expertise with a focus on building technology that works at scale under real-world conditions for some of the worlds most demanding financial institutions.

EquiLend is Great Place to Work Certified in the U.S. UK Ireland and India and has been recognized as Global Data Provider of the Year and Regulatory Solution of the Year at the Securities Finance Times Industry Excellence Awards 2025.

Diversity & Inclusion
We know that the best solutions come from teams that bring different perspectives backgrounds and ways of thinking to the table. At EquiLend we are committed to building a workplace where everyone feels they belong and aim to reflect this in how we hire develop and support our people.

We are actively working to ensure our teams are as diverse as the global markets and clients we serve. That means creating an environment where different viewpoints are sought out and where people can do their best work regardless of background.

If you require any reasonable adjustments or accommodations at any stage of the recruitment process please let us know and we will work with you to make it happen.

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