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Vice President – Digital Marketing
Job Location:
Job Location:
Navi Mumbai - India
Monthly Salary:
Not provided by the employer
Monthly Salary:
Posted:
30 May 2026 (30+ days ago)
Posted:
Application Deadline:
27 August 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Key Responsibilities:
- Strategic Leadership:
- Define and lead end-to-end digital marketing strategy aligned with business goals.
- Lead digital transformation initiatives focused on customer acquisition and retention.
- Performance Marketing and amp; ROI:
- Oversee paid campaigns across Google Ads Meta LinkedIn programmatic platforms.
- Optimize customer acquisition costs (CAC) lifetime value (LTV) and conversion funnels.
- Brand and Content Strategy:
- Enhance digital brand visibility and positioning in a competitive broking space.
- Supervise creation of high-impact content SEO/SEM strategies and influencer engagement.
- MarTech and amp; Automation:
- Leverage tools like CRM marketing automation (e.g. Leasquared Salesforce) and analytics platforms for personalized and scalable marketing.
- Implement robust data analytics and attribution models for informed decision-making.
- Team Leadership and amp; Collaboration:
- Lead and mentor a cross-functional marketing team (content performance design analytics).
- Collaborate with product sales compliance and tech teams for campaign success.
- Customer Experience and amp; Retention:
- Use analytics and customer insights to improve onboarding retention and upsell journeys.
- Drive app engagement and website conversions through UX and personalization.
Key Requirements:
- 15 years of experience in digital marketing preferably in financial services or fintech.
- Proven leadership in building and executing high-performing digital campaigns.
- Strong knowledge of trading platforms investor behavior and regulatory norms (SEBI).
- Expertise in tools like Google Analytics Tag Manager marketing CRMs and paid media platforms.
- Experience managing large budgets and performance KPIs.
- Exceptional communication analytical and stakeholder management skills.
and nbsp;
Preferred Qualifications:
- MBA in Marketing Digital Strategy or related field.
- Certifications in Digital Marketing (Google Meta etc.) or Financial Services Marketing.
