Teamhead Business Insights

SPEED & SPIRIT is what we look for in our candidates defined by some simple values that inspire us to BE DRIVEN in our performance BE VIBRANT in our sporting legacy BE TOGETHER in our team spirit and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

The analytical engine that powers commercial decision-making across Global eCommerce.

• Lead the Business Insights function and serve as the central insight engine for Global eCommerce transforming data into actionable business recommendations across key commercial levers.

• Synthesize insights across merchandising pricing promotions demand marketing CRM content customer behaviorsupply chainand purchase performance to create a holistic view of business opportunities risks and performance gaps.

• Lead and develop a team of Business Insights Managers responsible for deep-dive analytics root-cause analysis opportunity sizing and recommendation development.

• Establish scalable analytical frameworks decision-driver trees playbooks and workflows that enable consistent problem-solving and performance improvement across markets.

• Drive data-driven decision-making by ensuring insights are commercially relevant actionable and aligned to strategic priorities with success measured through insight quality recommendation adoption and business value creation.

KEY RESPONSIBILITIES

• Establish a performance diagnosis & review rhythm focused on material changes drivers decisions and actions.

• Lead root-cause investigations across core eCommerce& customer KPIs by driver tree decomposition across customer funnel metrics

• Use driver trees segmentation scenario modeling and opportunity sizing to drive impactful decisions across key levers buying pricing demand shaping content performance marketing & CRM

• Apply driver trees segmentation cohort funnel and variance analysis to explain performance changes.

• Form and test hypotheses distinguish signal from noise and quantify the size of opportunities.

• Combine multiple data sources and business context into a coherent commercial view

• Synthesize insights generated across merchandising pricing promotions demand marketing CRM content and customer analytics to develop cohesive cross-functional recommendations that maximize commercial impact and business performance.

• Connect functional deep dives into a unified business narrative prioritizing the highest-value opportunities and translating them into scalable action plans playbooks and market interventions.

• Steward reporting standards analytical methodologies data consumption frameworks and capability effectiveness. Ensure solutions remain commercially relevant scalable trusted and globally consistent. Build scalable playbooks which can be leveraged and replicated

• Lead coach and develop Data Analysts and Data Storytelling specialists. Establish high standards for requirement definition analytical rigor business translation and executive communication.

• Act as the primary analytics capability partner across Product Technology Data Engineering BI AI/ML and global COE teams. Drive clarity on priorities scope dependencies and expected outcomes.

• Lead the translation of complex data and analytical insights into compelling executive-ready narratives that influence decision-making and drive business outcomes across Global eCommerce.

KEY REQUIREMENTS

• 912 years in analytics business intelligence strategy sales or in multi-disciplinary experiences related to Ecom levers pricing/ demand/ content/ CRM etc

• Experience in ecommerce or growth-stage digital business mandatory with experience in insight generation from data

• Needs understanding of how each lever across merchandising pricing demand marketing CRM content work together to drive commercial impact

• Experience working with complex datasets and translating findings into business recommendations..

• Experience in eCom platforms -consumer or digital-first brand businesses preferred; global matrix experience is advantageous.

PUMA provides equal opportunities for all job applicants regardless of race color religion national origin sex

gender identity or expression sexual orientation age or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA every application is reviewed by real people who are committed to fairness transparency and equal

opportunity - no matter your background identity or ensure our process stays true to these values no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome celebrated and empowered to contribute authentically. Because at PUMA whoever wants to play can play.

PUMA is a global sports brand creating footwear apparel and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA Cobra Golf and stichd operates in 120 countries and has around 22000

employees worldwide.