Team Lead NDs
Job Location:
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Job Purpose: |
This role is responsible for planning and executing activities to drive retail sales through assigned channels to increase AUM and market share for the assigned region. |
Dimensions: This section deals with the significant quantities on which the job has some direct or indirect impact. It measures the affect of the job in terms of quantitative or qualitative parameters that gives a better understanding of the scope and scale of the job. | ||
Dimensions | Remarks | |
| 15000 Cr | |
| 2-3 | |
| 9000 Cr | |
| 32000 |
Job Context & Major Challenges: (What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone) |
Organisation Context Established in 1994 Aditya Birla Sunlife Asset Management Company (ABSLAMC) is a joint venture between Aditya Aditya Birla Group and Sunlife Financial Inc. a leading international financial services company in Canada. ABSLAMC is a fund manager for Aditya Birla Sunlife Mutual Funds and currently ranks as the fourth largest fund Management houses in India with a total Average AUM base of over INR 1 Lakh 40 Thousand Crores (as on Dec 2015). Out of the 42 fund houses in the country ABSLAMC ranked 1st in Fixed Income AUM and 5th in Equity AUM category respectively. As of December 2015 the Average AUM market Share of the organisation was approx 10.2%. The company grew its investor client base by 20% to about 2.42Mn from 2.01Mn from the previous year thereby bagging a second position in this category. Distribution Network: ABSLAMC has a footprint in 150 locations across the country with approx 45000 IFAs 190 National Distributors & 85 banking partnership. ABSLAMC also has its offshore presence through its rep offices in Singapore Dubai & Mauritius. The employees strength of ABSLAMC is approx. 1000 employees (Onrolls and Associates as on Dec 2015). ABSLAMC has a customer base of approx. over 2.5 million customers as on Dec 2015 with total gross sales of approx. 8.8 lac Crores ABSLAMC offers investors a range of comprehensive investment options which includes diversified and sector specific equity schemes hybrid funds and a wide range of debt and treasury products. Its offerings also include Portfolio advisory services for High Net worth individuals as well as offshore funds for Non Resident Indians. There are approx. 176 schemes managed by the organisation as on Dec 2015. The Company follows a long term fundamental research based approach to investment and thrives to provide a transparent and ethical services to its investors. One of the key challenges for ABSLAMC has been to maintain a balance between moving with dynamic and constantly changing regulatory norms of the country and maintaining growth and profitability in the extremely competitive market. And some of key strengths of the organization that have helped it to sustain and grow are: Focus on Technology The organization has been in the forefront in implementing technological innovation to foster innovation and also to improve efficiency for its stakeholders whether it is employees clients or distributors Product Innovation ABSLAMC has been known to be a pioneer in terms of products and has a history of launching innovative category defining products like Aditya Birla Cash plus etc. Research based approach ABSLAMC has one of the largest team of research analyst dedicated to tracking down the best companies to invest in Strong Distributor Delivery Mechanism The Company has developed a 4 -pronged sales/delivery mechanism to ensure maximum reach and penetration to the end customers. This mechanism includes Companys direct Channels (branches/online) Independent Financial Advisors (IFAs) National Distributors (ND) and Banks. Regulator Interface ABSLAMC plays a key role in the Association of Mutual Funds in India (AMFI) with quite a few members of the top management being a part of the AMFI Board. It has hence ensured that it can discuss any new Industry development from a regulatory perspective at the initial stages with the Regulator as well as the Industry Association People Management ABSLAMC believes in continuously measuring the perception of its people using a 4-S approach namely Satisfaction Say Stay and Strive which has enabled it to garner a workforce committed and aligned to the overall business success. JOB CONTEXT& MAJOR CHALLENGES The Job context of provides a description containing the Background of the job the Products the Market Value the Competitors the Technology Used Services Offered and the Main Thrust of the position to describe the context in which the job is this section the major challenges (both internal and external) describe the most likely challenges that the job holder will face. Driving top-of-mind recall and preference for the organizations product portfolio across large national distributor partners amidst an increasingly competitive product landscape. Developing and executing channel growth strategies that enhance market share while ensuring sustainable and profitable business outcomes. Building strong strategic partnerships with national distributors by aligning their business priorities with the organizations growth objectives. Maximizing distributor productivity through improved activation engagement and sales effectiveness across assigned accounts. Leading coaching and developing high-performing sales teams to consistently deliver business objectives while fostering talent retention in a competitive market. Strengthening relationships with key stakeholders within national distribution partners to improve product penetration business share and long-term collaboration. Identifying new business opportunities within existing distribution ecosystems through cross-selling advisor activation and expansion of the mutual fund franchise. Driving execution excellence through disciplined sales governance performance reviews and data-driven decision-making to achieve organizational goals. |
Principal Accountabilities This section asks for a series of principal accountabilities which describe the end results of the position and the ways one achieves each accountability i.e. supporting actions. A principal accountability can be defined as a key deliverable that needs to be accomplished through performing various supporting actions to achieve a specific job objective. For a majority of jobs there will typically be 4-8 accountabilities. The format used for writing accountability statement is An action verb (action) followed by A subject (i.e. that which you have an impact upon) and A reason (for what) | |
Accountability | Supporting Actions |
Channel Sales Management | Drives sales of different products by regularly engaging with all the distributors for respective channels. Recommends channel specific strategy to Channel Head to contribute to the business plan and outcomes. Rolls out sales strategy and tracks market share and gross sales to ensure that the region delivers the channel targets Plans and oversees activities aimed at expanding the distributor base to achieve and exceed AUM and Market Share |
Channel Activation and Growth | Drives activation of NDs to achieve higher sales volumes Engages with NDs to ensure activation of dormant relationships and addition of new relationships Partners with NDs to ensure ongoing sales growth ensures positioning of BSLAMC as a preferred and most trusted AMC |
Business development Support | Works closely with the BD team to provide feedback from the market and follows up on action plans set out by the BD team Designs and implements various events contests and promotional activities to ensure visibility within the distributor community from a BD perspective |
Team & People Management | Provides regular guidance and develops capabilities of team members through regular feedback sharing Evaluates consolidated reports and monitors performance of RMs on weekly basis and takes corrective measures for any deviations from required achievements |
Relationships: | ||
Relationship Type | Frequency | Nature |
Internal | ||
Relationship Manager | Daily | drive sales guiding them on business development and relationship management |
Operations and Customer Service | Daily | Efficient and timely application processing high quality after sales services and MIS for tracking the business |
Product Team | Weekly | Discuss own and competitors products understand new products outlook for new initiatives |
Marketing team | Weekly | Discuss on marketing literatures and advertising needs |
HR / IT | Need based | Functional support required from the respective departments like hiring and queries related to IT |
External | ||
External Channel partners | Daily | Discussing new and existing products scheme pricing & other business development activities events trainings |
Required Experience:
Chief
About Company
Discover a world of financial solutions at Aditya Birla Capital – your trusted partner for investments, insurance, loans, and a wide range of financial services in India.
