Sr. Product Marketing Manager

About Netchex

Netchex is a leading cloud-based HCM platform trusted by thousands of SMBs across the U.S. centralizing the entire employee lifecycle recruiting onboarding payroll time tracking and benefits in one mobile-friendly system. Our mission: make HR and payroll easier for the businesses that power Americas workforce. Were a remote-first team of builders and problem-solvers just getting started.

Summary of the Role

As our Senior Product Marketing Manager youll own the story of Netchex how we position the platform go to market with new products and equip our teams to win. Sitting at the intersection of Product Sales and Customer Success youll translate complex HCM and payroll capabilities into clear value for SMB buyers. From launches to enablement to competitive intelligence youll shape how the market sees Netchex and drive measurable revenue growth.

Key Responsibilities

• Own Strategy Messaging and Positioning Lead product marketing strategy and define positioning for the brand platform products partners and customer segments informed by ongoing competitive intelligence on industry trends and competitor moves.
• Manage Product and Feature Launches Run end-to-end GTM execution for new products & features: launch plans release announcements monthly release notes beta programs and enablement assets.
• Lead Customer Marketing Communications and Cross-Sell Own product communications and lifecycle programs across the installed base including product webinars emailers in-app messaging the monthly customer newsletter and cross-sell campaigns that drive adoption and expansion.
• Run the Customer Advocacy Program Manage references case studies testimonials and advocacy tooling to turn happy customers into a growth engine.
• Champion Market Research and Voice of Customer Synthesize insights from CSAT NPS product feedback and field input to inform roadmap positioning and strategy.
• Aid Sales and CX Enablement Help with enablement materials (battlecards pitch decks case studies one-pagers objection guides tear sheets) and run regular touchpoints with Sales CS and SC.
• Manage Marketing Operations Own vendor relationships and the budget for Product & Customer Marketing tools.
• Leverage AI to Scale Output Use AI tools and build custom skills and agents that accelerate the work drafting emailers and content generating enablement assets mining the install base for cross-sell signals synthesizing research and operationalizing repeatable workflows.
• Partner Cross-Functionally Collaborate with Sales Demand Generation Partnerships and Customer Success to align marketing initiatives with business objectives and customer outcomes.
• Support Additional Initiatives Successfully perform other work-related duties as assigned.

What Were Looking For

• 7 years of B2B product marketing experience ideally in SaaS HR technology or payroll solutions
• Hands-on fluency with AI tools and a track record of building custom skills agents or workflows that meaningfully scale marketing output
• Proven track record of owning go-to-market strategy and executing high-impact product launches
• Exceptional storytelling skills written verbal and visual with the ability to translate complex product features into clear customer value
• Advanced expertise in competitive intelligence market research and audience segmentation
• Demonstrated success leading cross-functional collaboration with Sales Product Demand Generation and Customer Success
• Deep experience building sales enablement programs and customer communication frameworks
• Strategic thinker who can operate at both the 30000-foot level and in the weeds of execution
• Bachelors degree in Marketing Business Engineering or related field; MBA a plus

About You

• You own your work you set the strategy execute the plan and hold yourself accountable to outcomes.
• Youre an AI power user you instinctively reach for AI to move faster and you enjoy building skills and agents that compound your teams leverage.
• Youre a natural storyteller who can walk into a room with engineers sellers or executives and speak their language.
• You thrive in ambiguity and fast-moving environments where priorities shift and speed matters.
• You deeply curious about customers and competitive about markets you dig into pain points buying behaviors and competitor moves to find angles others miss.
• You build bridges not silos the best marketing happens when GTM teams move as one.
• You bring energy and optimism to the work even when the challenges are hard.

Why Youll Love This Role

Youll own the Netchex narrative and have real cross-functional influence your work shapes how Sales sells how Product prioritizes and how customers experience our brand.

Youll work on a product that genuinely makes life easier for HR and payroll teams across the country.

Youll grow fast in a company thats scaling its platform and market presence with urgency.

Youll join a team that values accountability creativity and results without the politics.

Heres What Defines Us

• Win Together One team. One mission. No silos.
• Deliver Results No excuses. Just results.
• Raise the Bar Better today. Stronger tomorrow.
• Decide and Drive We dont wait for perfect. We move.
• Bring the Energy Positivity fuels performance.

Equal Opportunity Employer

Netchex is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status or any other characteristic protected by law.