Sr. Marketing Specialist Low Pressure

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.

Senior Marketing Specialist Low Pressure

New Delhi India (Work from Office)

About Us

Everest (An Ingersoll Rand Business) is a pioneer in Indias industrial low-pressure and vacuum solutions Everest offers a comprehensive range of products including dry screw vacuum pumps mechanical vacuum boosters customized industrial vacuum systems twin & tri lobe Roots blowers turbo blowers multi-stage centrifugal blowers side channel blowers and spares. With a strong track record of serving various industries such as water treatment effluent treatment cement aquaculture farms FGD chemical & pharmaceutical plants food processing units waste oil re-refining units paper and pneumatic conveying systems Everest has earned a reputation for reliability and innovation.

Job Summary

The Senior Marketing Specialist will support Marketing and Demand Generation initiatives for the Low Pressure PFT India portfolio. The role focuses on driving qualified lead generation strengthening brand visibility and supporting marketing priorities through integrated multichannel marketing programs.

Working closely with sales service engineering teams & global stakeholders the role will be responsible for planning executing and optimizing marketing activities including campaigns product launches digital presence events and brand regionalization initiatives. The position requires strong coordination skills datadriven execution and a clear focus on ROI to ensure marketing programs align with business objectives in the manufacturing and industrial sector.

Responsibilities

• Execute highgrowth demand generation campaigns aligned with the commercial priorities and growth objectives of the business.
• Plan coordinate and execute the development of marketing communication materials including brochures case studies presentations and other sales enablement collateral.
• Localize create and continuously update website content aligned to SEO and AIO strategies to improve visibility traffic and lead conversion.
• Optimize Google Ads and PPC campaigns to drive continuous improvement in lead generation efficiency and marketing ROI.
• Develop targeted content such as organic social posts email campaigns webinars and digital assets to engage ideal customer profiles.
• Maintain the social media content calendar and ensure timely regular posting across official digital and social media channels.
• Execute product launches trade shows exhibitions and customercentric marketing events in collaboration with sales and regional teams.
• Track weekly MQLs funnel performance and bookings generated through marketing programs using Salesforce dashboards and reports.
• Analyze campaign and performance data to optimize demand generation effectiveness and report weekly on key performance metrics and campaign outcomes.
• Maintain and improve the quality accuracy and coverage of marketing contact databases.
• Establish and maintain effective working relationships with internal stakeholders including sales service engineering product management and global marketing teams as well as external partners and vendors.
  
  
  

Basic Qualifications

• Degree in Marketing Business Engineering or an equivalent discipline.
• Minimum 6 years of relevant experience in B2B marketing within a multinational organization preferably in the manufacturing or industrial sector.
• Strong written and verbal communication skills in English with the ability to effectively collaborate with regional and global stakeholders.

Travel & Work Arrangements/Requirements

Work from Office (New Delhi HO)

Key Competencies

• Highly organized selfdriven professional with strong communication and interpersonal skills.
• Handson expertise in digital marketing elements including SEO AIO SEA website management and campaign execution.
• Proficient in marketing tools and platforms such as Salesforce (CRM) SKAI Eloqua SEMRush Canva and AI platforms including Copilot.
• Advanced working knowledge of MS Excel Word and PowerPoint for reporting analysis and presentations.
• Proactive gogetter mindset with a strong willingness to continuously learn adapt and grow.

What we Offer

• We are all owners of the company! Stock options (Employee Ownership Program) that align your interests with the companys success.
• Yearly performance-based bonus rewarding your hard work and dedication.
• Leave Encashments
• Maternity/Paternity Leaves
• Employee Health covered under Medical Group Term Life & Accident Insurance
• Employee Assistance Program
• Employee development with LinkedIn Learning
• Employee recognition via Awardco
• Collaborative multicultural work environment with a team of dedicated professionals fostering innovation and teamwork.

Ingersoll Rand Inc. (NYSE:IR) driven by an entrepreneurial spirit and ownership mindset is dedicated to helping make life better for our employees customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40 respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise productivity and efficiency. For more information visit .