Sr. Manager – Product Marketing

This is a remote position.

Preferred Candidates: Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives

About the Role:

Were looking for a seasoned and strategic Sr. Manager Product Marketing to lead our go-to-market initiatives strengthen brand positioning and drive demand generation across our cybersecurity offerings.

This role is pivotal to shaping our narrative in global markets with a strong focus on India the Middle East and the U.S. Youll be working cross-functionally with product sales design and external agency teams to develop and execute high-impact marketing strategies.

Key Responsibilities

- Develop and execute product marketing strategies that drive awareness engagement and pipeline growth

- Create compelling messaging positioning and value propositions tailored to different buyer personas and geographies

- Own and drive go-to-market (GTM) launches coordinating across product sales and marketing functions

- Collaborate with demand generation agencies to craft content for digital campaigns landing pages and nurture flows

- Build and maintain product collateral brochures solution briefs presentations and sales kits

- Conduct competitive analysis market research and customer feedback loops to inform strategy

- Work closely with external marketing agencies to ensure alignment and execution consistency

- Track campaign performance and product marketing metrics; report insights and optimizations

What Were Looking For

- Min 57 years of experience in product marketing preferably in B2B tech or cybersecurity

- Hands-on experience in graphic design tools (Canva Adobe Creative Suite) for creating or editing marketing assets

- Prior cybersecurity domain experience is a must understanding of key trends buyer personas and competitive landscape

- Proven track record of developing and executing GTM plans across geographies

- Strong storytelling skills with the ability to translate complex features into clear compelling benefits

- Familiarity with modern marketing and automation tools (e.g. HubSpot Zoho Mailchimp)

- Excellent collaboration and project management abilities across distributed teams

- Data-driven mindset with experience using tools like Google Analytics SEMrush or similar

Bonus Skills (Nice to Have):

- Exposure to global SaaS or cybersecurity markets

- Experience in using CRM tools

- Familiarity with paid advertising (Google Ads LinkedIn Ads)

- Understanding of SEO concepts and ability to collaborate on organic growth strategies

- Experience working with PR and analyst relations

Our benefits include:

1. Competitive Salary - We offer a competitive salary that reflects your skills experience and contributions.
   

2. Health and Wellness - Comprehensive health dental and vision insurance plans.
   

3. Paid Time Off - Generous vacation days paid holidays and sick leave parental leave and family care leave options.
   

4. Professional Development - Ongoing training and development programs opportunities for career growth and promotions reimbursement for professional certifications or advanced degrees.
   

5. Work-Life Balance - Flexible work schedules remote work options or hybrid work environments support for a healthy work-life balance.
   

6. Employee Stock Ownership Plan (ESOP) - Opportunity to participate in the companys success through equity ownership.
   

7. Additional Perks - Company-sponsored events team outings and volunteer opportunities.