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Sr. Manager AVP Modern Trade
Job Location:
Monthly Salary:
Posted:
11 July 2026 (30+ days ago)
Posted:
Application Deadline:
8 October 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
- Head of Modern Trade
Wholsum Foods (Slurrp Farm and Mille) Gurugram Haryana India (On-site)
WHAT WE DO AND WHO WE ARE
Join the dynamic team at Wholsum Foods and be part of an extraordinary movement! Our mission is simple: to change the worlds eats. With brands like Slurrp Farm and Mille we offer healthy and delicious alternatives to the junk food epidemic. Its time to rediscover the nutritious traditions of our ancestors and embrace the power of millets like Ragi Jowar Bajra and Foxtail Millet.
Led by Shauravi Malik and Meghana Narayan we are food enthusiasts entrepreneurs and mothers committed to making a difference. Were expanding globally and seeking talented individuals who thrive in a collaborative innovative and high-growth environment. At Wholsum Foods we celebrate diversity and unity driven by our core values Relationship First Dependable Passionate and Growth Mindset. We are proud to be an equal opportunity
employer and a Great Place to Work Certified organization.
ROLE OVERVIEW
We are looking for an experienced and entrepreneurial Head of Modern Trade to lead and scale our Modern Trade business across India. This role will be responsible for driving revenue growth strengthening strategic partnerships with key retail accounts improving profitability and building a high-performing sales organization. This is a critical leadership role with significant visibility and impact on the companys growth journey. The position also offers a strong leadership pathway and the opportunity to take on a broader Head of Retail Sales role in the future based on business growth and individual performance.
KEY RESPONSIBILITIES
Business Growth & Strategy
Develop and execute the Modern Trade growth strategy aligned with company objectives.
Drive revenue distribution market share and profitability across all Modern Trade clients.
Build annual and long-term business plans for key accounts and retail partners.
Identify and unlock growth opportunities across existing and emerging retail formats.
Key Account Management
Lead relationships with national and regional Modern Trade partners.
Negotiate annual contracts Joint Business Plans (JBPs) commercial terms visibility programs and promotional calendars.
Ensure strong execution of assortment pricing promotions and visibility initiatives across accounts.
P&L Ownership
Own the P&L for the Modern Trade channel.
Drive topline growth while improving channel profitability and ROI on trade investments.
Monitor sales performance margins trade spends and business health metrics.
Commercial Excellence
Lead annual budgeting monthly forecasting and demand planning processes.
Drive effective trade promotion planning and evaluation in partnership with Marketing and Finance teams.
Ensure healthy receivables management and compliance with commercial agreements.
Team Leadership
Build mentor and lead a high-performing Modern Trade team.
Conduct regular business reviews and performance coaching sessions.
Develop leadership capability within the team and create succession pipelines.
Cross-Functional Collaboration
Partner closely with Marketing Supply Chain Finance Category and Demand Planning teams to ensure seamless execution.
Drive customer-centric initiatives that improve visibility availability and shopper conversion.
IDEAL CANDIDATE PROFILE
1012 years of sales experience within FMCG Food & Beverage or Consumer Goods industries.
Proven experience leading Modern Trade sales at a regional or national level.
Strong relationships with key Modern Trade retailers and a track record of scaling business profitably.
Demonstrated experience in P&L management business planning and commercial negotiations.
Experience leading and developing high-performing sales teams.
Strong analytical strategic thinking and problem-solving skills.
Excellent stakeholder management and influencing capabilities.
Comfortable working in a fast-paced high-growth environment.
WHY JOIN US
Opportunity to lead a strategically important business channel.
High ownership and visibility with leadership team exposure.
Chance to shape the future growth of one of Indias leading healthy food brands.
Clear growth path toward a broader Head of Retail Sales leadership role.
Collaborative entrepreneurial and purpose-driven culture.
Location: Gurgaon Haryana
Joining: Position open immediately
Required Experience:
Manager
About Company
Buy the best multigrain food in India for kids & little ones at Slurrp Farm - made by two mothers. We provide variety of healthy foods/snacks online made with ragi, jowar, oats, & millet at the best prices.
