Specialist, Brand & Corp Comms, Amazon Prime Video, APAC

Do you thrive on crafting compelling narratives that shape how people perceive a brand Do you constantly re-evaluate your communications strategies to find what could be done differently or better

Prime Video is seeking a highly intelligent and experienced communications professional to drive Brand and Corporate Communications across our Asia-Pacific region. This role spans some of our most dynamic and diverse markets India Japan South East Asia and Australia-New Zealand and is central to how we build protect and evolve our corporate narrative across the region.

As a Brand & Corporate Communications Specialist for APAC you will imagine co-develop and execute communications programs and campaigns designed to strengthen our brand positioning and corporate reputation. You will be relied upon as an advisor to business leaders and international communications colleagues supporting global campaigns while taking into consideration cultural nuances for impactful regional media strategies. You will report directly into the Head of Communications APAC.

The successful candidate must have extraordinary high judgment excellent communications skills exemplary writing ability exceptional initiative strong project management skills and a talent for effectively managing projects across international teams with complex communication challenges. The candidate should have experience working with high standards under tight deadlines be flexible enough to manage ambiguity as priorities change and possess the ability to operate independently at pace.


Key job responsibilities
Key Responsibilities

Narrative Development & Brand Communications
Co-develop and implement brand and corporate communications strategies messaging frameworks and narrative platforms that resonate locally in India Japan South East Asia and Australia-New Zealand in close partnership with the Country Comms Leads
Craft compelling storylines thought leadership content and executive communications that reinforce our strategic positioning and brand identity
Ensure consistency of company-wide communication while adapting for cultural nuance and local relevance across diverse APAC markets
Share worldwide best practices and support impactful regional media strategies

Corporate Communications & Campaigns
Co-develop and execute integrated communications campaigns around corporate milestones announcements partnerships and strategic initiatives across the region
Co-develop and implement concepts for events media moments and stakeholder engagements that amplify our brand narrative
Conduct proactive and reactive media relations across priority APAC markets
Provide strategic recommendations to business stakeholders on communications opportunities and risks

Stakeholder & Cross-Functional Collaboration

Work with stakeholders across regions and functions including business marketing public policy social media and external PR agencies
Close cooperation with fellow communications associates across markets as well as global/international communications colleagues
Build and maintain strong relationships with relevant media across the region
Manage external public relations agencies on several matters across multiple markets

Regional Expertise & Intelligence

Keep current on trends issues and news about both the business and consumer worlds relevant to our brand and industry across APAC
Identify emerging cultural moments market-specific opportunities and regional trends to insert the brand into relevant conversations
Serve as communications subject matter expert for APAC brand and corporate narrative providing counsel on reputational matters
Track and report on communications impact media coverage and brand sentiment across the region


- Bachelors degree in communications public relations or a related field
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience that includes strong analytical skills attention to detail and effective communication abilities
- Experience managing external agencies
- Experience working in large teams or at a national/multinational organization or experience communicating complex information and solutions to senior stakeholders and influencing decisions
- 7 years of recent professional communications or public relations experience
- Experience working with teams across APAC region
- Experience in written and spoken English and an ability to compose grammatically correct concise and accurate written responses

- Experience working in global media companies
- Experience in advising and influencing executive leadership
- Experience in a fast-paced high-tech company or experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines
- Experience in resolving conflicts providing crisis management triage and setting appropriate expectations with customers
- Experience using data reporting or tools to measure performance and make adjustments accordingly
- Masters degree
- Fluency or working proficiency in an additional APAC language (e.g. Japanese Korean Thai Bahasa)

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