Social Media Specialist

Work Schedule

Environmental Conditions

Job Description

About the Role

Were looking for a tactical action-oriented Social Media Specialist to join our growing Digital Marketing Team. This role will execute and optimize multi-channel digital campaigns across SEM Social Display YouTube and Reddit across Patient HCP and Lab segments with the goal of ensuring continuous and efficient campaign deployment optimization and reporting across all channels.

Campaign Execution

Paid Social (Meta LinkedIn YouTube Reddit):

Apply data-driven insights and learnings from team for effective campaigns optimization and A/B testing.

Launch execute and report on paid and organic social media campaigns. This includes monitoring budget to forecast week-to-week analysis and reports on performance across patient lab and HCP audiences.

Support and work closely with Digital Media and Partnerships Manager in preparing reports for stakeholders and leadership

• Stay current on social media best practices trends and platform updates to inform campaign execution
  
  

SEM (GoogleAds):

Work closely with the Digital Media and Partnerships Manager on executing and optimizing all global SEM campaigns ensuring alignment with business goals

Execute and optimize SEM campaigns weekly. This includes keyword and search term optimizations aligning budget to forecast daily and performance reporting across Allergy Insider and Commercial accounts.

Align and optimize SEM ad copy to top performing ad copy across other channels such as social media SEO and AI prompts. Monthly reporting should highlight changes made.

Leverage channel-specific dashboards to gain insight uncover optimization opportunities and make data-driven decisions

Be available during off-hours to participate in meetings with team members based in the US

Provide status updates and streamlined communication to the supervisor and business partners to set expectations on timelines accomplishments open questions and risks.

• Display Advertising:
  • Launch execute and report on prospecting and retargeting display ads for both Patient and HCP/Lab audiences.
  • Align with quarterly media budget allocations and performance trends - monitoring budget to forecast and adjust if needed.

• Influencer & Organic Social Support:
  • Schedule publish and report on organic social media calendar
  • Leverage ChatGPT to monitor social media trends and include key insights in monthly reporting.
  • To support our holistic thought leadership strategy on social media upload content to Seismic LIVE Social platform in order to curate priority business content for internal ambassadors.
    
    

Performance Optimization

• Performweekly optimization and performance enhancements(creative rotation audience targetingrefresh search term and keyword research etc.)

• Conduct A/B testing (2-3 per quarter) across platforms to improve CTR CVR and CPC.

• Identifydata trends gaps and opportunitiesusing platform analytics in Adobe Analytics PowerBI and paid platform-based metrics.
  
  

Reporting & Analytics

• Generatemonthly and quarterly reportssummarizingVisits budget spent impressions clicks CTR CPC and conversions across channels.

• Developchannel reporting templatesfor SEM Social and Display.

• Present insights on keyword trends performance synergies (SEM/SEO/AI) and audience engagement metrics.
  
  

How will you get here Education & Experience

Experience launching execution and reporting on digital channels (organic and paid) with knowledge of best practices for social media platforms SEM and display.

Understanding of how digital ecosystem works together particularly with learnings across Social SEO/AI SEM and Display

Excellent verbal and written communication skills

Collaboration with cross-functional teams on crafting engaging content.

Excellent project management prioritization across tasks and tactical execution skills

Healthcare experience preferred.

Self-motivated detail-oriented results-driven personality.

Has leveraged platforms such as ChatGPT Adobe Analytics Adobe Ad Cloud Meta Ads manager Google AdWords Flashtalking (or some display ad network) and Sprinklr.

Excellent verbal and written communication skills as well as organizational abilities to prioritize multiple tasks at once and problem-solving as challenges arise.

Basic knowledge of creative requirements for paid media (ad specs best practices)

• Hands-on experience with social media management tools (e.g. Sprinklr)