Job Title: Social Media Executive
Job Location: Hyderabad
Hybrid Permanent Role
Job Overview:
The Social Media Executive will drive social media execution creator partnerships community engagement content operations and analytics across beauty brands.
Key Responsibilities:
Profile ownership: Manage Instagram YouTube (Shorts & long-form) Facebook Pinterest Threads/X and emerging channels.
Content production: Brief review and publish Reels Shorts carousels stories and live content with the in-house creative team.
Influencer & creator partnerships: Source brief contract manage creators track deliverables and coordinate whitelisting.
UGC engine: Collect rights-clear organize and repurpose customer-generated content.
Social listening & sentiment: Monitor brand mentions hashtags competitors and category conversations; share insights weekly.
Analytics & reporting: Own weekly and monthly reporting on reach impressions engagement follower growth saves shares and share of voice.
Cross-functional asset supply: Share organic winners and creator content with performance CRM PR and offline marketing teams.
Trend & platform radar: Pilot new formats and platform features; scale successful initiatives.
Social SEO & discovery: Optimize captions keywords hashtags alt-text Pinterest pins and YouTube metadata.
Tooling & budget hygiene: Manage scheduling tools social listening platforms influencer trackers gifting budgets and monthly reconciliations.
Requirements
24 years managing social media for a consumer brand or agency; beauty skincare haircare or personal-care experience preferred.
Demonstrable portfolio of social profiles campaigns creator partnerships and measurable outcomes.
Hands-on experience with Instagram and YouTube Shorts; Pinterest Threads and broadcast channel experience is a plus.
End-to-end influencer management experience including sourcing briefing contracts approvals and reporting.
Comfortable with analytics platforms social listening tools and scheduling tools.
Familiarity with Canva CapCut or similar creative collaboration tools.
Excellent written English; conversational Hindi is an advantage.
Strong organization project management and communication skills.
Ability to manage multiple brand calendars simultaneously.
Degree in Marketing Communications Journalism or a related field; strong portfolio preferred over pedigree
Required Skills:
24 years managing social media for a consumer brand or agency; beauty skincare haircare or personal-care experience preferred. Demonstrable portfolio of social profiles campaigns creator partnerships and measurable outcomes. Hands-on experience with Instagram and YouTube Shorts; Pinterest Threads and broadcast channel experience is a plus. End-to-end influencer management experience including sourcing briefing contracts approvals and reporting. Comfortable with analytics platforms social listening tools and scheduling tools. Familiarity with Canva CapCut or similar creative collaboration tools. Excellent written English; conversational Hindi is an advantage. Strong organization project management and communication skills. Ability to manage multiple brand calendars simultaneously. Degree in Marketing Communications Journalism or a related field; strong portfolio preferred over pedigree
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