Social Marketing Manager

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Social Marketing Manager - Creator Audience

Location: Mumbai India

About the role:

We are hiring a Social Marketing Manager to shape and grow the social presence for a creator-focused audience in India. You willadvocate forcreators understand theirneedsand pain points and translate those insights into social strategies and programs that drive measurable business and marketing outcomes. You will own always-on social and community operations campaign development social listening and rapid response workflows and crossfunctional stakeholder management across localregionaland global teams.

What you will be doing:

Alwayson editorial & community management:

• Lead strategy and daily operations for creatorfacing social channels (e.g. Instagram) with support from agency partners.
• Elevate alwayson content and community management based on team missionshandlesstrategy and OKRs.

Campaigns & initiatives:

• Partner with marketing peers and leadership locally and across regions to develop programs campaigns and GTM plans thatdeliver onbusiness and campaign goals.
• Lead and coordinate socialinfluencerand content production agencies to build creative highimpact campaigns targeted at casual and professional creators.
• Drive social programs that upskill creators increase engagement and strengthen creator trust and advocacy.

Social insights & measurement:

• Partner with insightsanalyticsand external analytics partners to measure social impact on business goals andmonitorcreatorbrand health.
• Produce campaign performance reporting synthesizelearningsand recommend optimizations.
• Surface actionable insights fromsocialthat can influence broader marketing and product strategies.

Rapid response & issue management:

• Establish and run roundtheclock social listening/monitoring workflows in coordination with regional and global rapidresponse comms legal and policy teams.
• Build escalation processes to manage user sentiment potential brandrisksand community issues proactively and reactively.

Operations & vendor management:

• Manage SOWsPOsand invoices in coordination with operations/finance and ensure agency compliance with contracts and deliverables.
• Maintain clear documentation content calendars andapprovalworkflows to support efficient execution.

Collaboration & representation:

• Work crossfunctionally with partnerships legal communicationspolicyand product teams to align social programs with broader business priorities.
• Provide regular clear analysis to leadership to inform decisionmaking and strengthen understanding of creator needs.

What you need to be great in this role:

• Bachelors degree or equivalent experience.
• 6 years experience planningexecutingandoptimizingsocial media and influencer marketing programs (agency or client side).
• Experience managing social mediainfluencerand content production agency partners.
• Proven experience building social listening and rapid response processes to manage audience sentiment and brand issues.
• Strong analytical skills and comfort with social analytics reporting and performance measurement (SprinklrBrandwatchor equivalent experience is a plus).
• Excellent written and verbal communication skills in English; fluency in Hindi and knowledge of 12 regional Indian languages is an advantage.
• Deep understanding of the creator ecosystem across platforms and multiformat product strategies (longform shortform live/streaming).
• Demonstrated creativity combined with datadriven optimization and the ability to form clear POVs and recommendations.
• Ability to work independently manageambiguityandoperateeffectively in a fastpaced environment.
• Interest in AI and emerging content technologies;abilityto learn and apply AI tools to creative and operational workflows is valuable.

Req ID: 17504

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.