Social Intelligence & Content Strategy SA Level

Role: Senior Associate - Social Intelligence & Content Strategy

Location: Chennai India

Role Overview

We are looking for a highly analytical curious and creative social media professional to support Cognizant's global social media team.

This role will focus on three core areas: social intelligence analytics and content strategy. The ideal candidate is someone who can identify trends make sense of performance data uncover actionable insights and translate those insights into compelling social content and campaign recommendations.

This is not a publishing or community management role. It is an insight-led role focused on helping the team make smarter content channel and audience decisions.

Key Responsibilities

Social Intelligence & Listening

• Monitor social conversations trends industry developments competitors and key partner activity.
• Identify emerging opportunities audience interests and potential reputational risks.
• Track cultural technology and business trends relevant to Cognizant and its brand priorities.
• Develop regular insight reports and recommendations for internal stakeholders.
• Surface timely content opportunities rooted in social and market intelligence.

Analytics & Reporting

• Own weekly monthly and quarterly social media reporting.
• Analyze channel content and campaign performance across key social platforms.
• Identify audience engagement and content performance trends.
• Translate data into actionable recommendations that improve content effectiveness and audience growth.
• Support business reviews executive updates and quarterly reporting.

Content Strategy

• Use data social insights and audience trends to recommend content themes campaigns and editorial opportunities.
• Develop organic social campaign ideas aligned to business and brand priorities.
• Support content planning editorial calendars and storytelling frameworks.
• Partner with stakeholders across communications marketing and business teams to identify story opportunities.
• Help shape content strategies for corporate social executive voice employee advocacy and strategic initiatives.

Qualifications

Required

• 7 years of experience in social media digital marketing communications content strategy or a related field.
• Strong analytical skills with experience interpreting social media performance data.
• Experience with social listening and analytics tools such as Sprinklr Brandwatch Sprout Social Meltwater or similar platforms.
• Strong writing storytelling and presentation skills.
• Experience creating performance reports and insight-driven recommendations.
• Ability to connect data and trends to content opportunities.
• Strong stakeholder management and project management skills.

Preferred

• Experience supporting B2B technology or professional services brands.
• Experience managing social listening and competitive intelligence programs.
• Experience developing content strategies and organic social campaigns.
• Familiarity with Canva and social content development.

Ideal Candidate

We're looking for someone who is:

• Naturally curious and plugged into what's happening across social media.
• Strong with data but equally comfortable thinking creatively.
• Able to connect insights to action.
• Proactive independent and strategic.
• Passionate about technology media culture and storytelling.