SEO Executive

a. Execute SEO strategies to improve website rankings organic traffic

and search visibility.

b. Implement AEO best practices to improve visibility across answer

engines AI search results and voice search platforms.

c. Optimize content and website structures for GEO to improve

discover-ability across generative AI platforms.

d. Monitor search trends algorithm updates and AI search

developments to ensure optimization strategies remain effective.

a. Conduct keyword research aligned with business objectives

audience behavior and search intent.

b. Identify opportunities for content creation optimization and search

for visibility growth.

c. Perform competitor keyword analysis and benchmark search

performance against competitors.

d. Conduct content gap analysis to identify new ranking opportunities.

e. Support topic clustering and content planning to strengthen organic

visibility.

f. Analyze SERPs and user intent to improve content strategy and

search performance.

a. Conduct regular technical SEO audits to identify and resolve

performance issues.

b. Monitor indexing crawlability website speed mobile

responsiveness and site health.

c. Manage XML sitemaps files canonical tags redirects and

website architecture.

d. Implement and optimize schema markup including FAQ Article

Product Local Business Review and Breadcrumb schemas.

e. Ensure all technical SEO initiatives align with SEO AEO and GEO best

practices.

a. Execute off-page SEO strategies to improve domain authority and

search rankings.

b. Build high-quality backlinks through outreach partnerships guest

posting and directory submissions.

c. Conduct competitor backlink analysis and identify link-building

opportunities.

d. Monitor backlink profiles identify toxic links and support disavow

processes.

e. Manage citations and external listing opportunities to strengthen

online visibility.

a. Manage and optimize Google Business Profile listings.

b. Ensure NAP consistency across directories citations and listings.

c. Implement local SEO strategies and location-based optimization

initiatives.

d. Support review generation and reputation management efforts.

e. Improve local search visibility and ranking performance.

a. Publish and update website content blogs and landing pages

through WordPress.

b. Implement metadata internal linking URL structures and on-page

SEO recommendations.

c. Support the implementation of AEO and GEO recommendations on

client websites.

d. Ensure website content is optimized and structured according to

search best practices.

a. Utilize tools such as Semrush Ahrefs Google Search Console Google

Analytics 4 and Google Tag Manager.

b. Track keyword rankings traffic trends indexing status and search

visibility metrics.

c. Set up and manage organic lead tracking through Google Analytics 4

and Google Tag Manager.

d. Configure and monitor conversion tracking for forms calls

WhatsApp clicks and enquiry submissions.

e. Measure lead quality conversion performance and ROI from organic

traffic.

f. Prepare regular reports highlighting performance insights

opportunities and recommendations.

a. Work closely with content design development and client servicing

teams to execute optimization initiatives.

b. Provide search optimization recommendations during content

creation and website development.

c. Ensure alignment between website content and search visibility

goals.

d. Support implementation of SEO recommendations across

departments.

a. Work closely with content design development and client servicing

teams to execute optimization initiatives.

b. Provide search optimization recommendations during content

creation and website development.

c. Ensure alignment between website content and search visibility

goals.

d. Support implementation of SEO recommendations across

departments

Requirements

Benefits