SEO, Content Creation & Digital Marketing Specialist

We are immediately hiring a versatile Digital Specialist for our Trivandrum office to manage our
website SEO content creation social media and digital marketing efforts. This is an ideal opportunity
for someone passionate about combining technical skills with storytelling to drive meaningful impact.
You will be the single owner of our digital presence keeping our React-based corporate website fast
secure and current while growing qualified visibility for Xeluxe across our UAE KSA and India markets.

Key Responsibilities:

Website Development & Maintenance

Design build and maintain the company website (awareness of React mandatory)
Ensure responsive design across all devices.
Implement UX/UI best practices to enhance the user experience.
Integrate tools such as Google Analytics CRM payment gateways newsletter signup forms etc.
Regularly perform website audits and resolve technical issues or bugs.
Ensure site speed security and accessibility standards are met.

SEO Strategy & Implementation
Conduct keyword research competitor analysis and content gap analysis.
Optimise on-page SEO: meta tags headings URLs alt tags and internal linking.
Manage technical SEO: site structure crawlability XML sitemaps canonical tags and schema
markup.
Build and execute backlinking strategies.
Monitor SEO performance via tools such as Google Search Console SEMrush or Ahrefs.
Generate monthly SEO reports and make data-driven recommendations.

Content Social Media & Digital Marketing
Plan and produce content blogs service pages case studies and thought-leadership pieces
aligned with our engineering expertise.
Manage and grow our social media presence across relevant channels (LinkedIn as the primary
B2B channel).
Plan execute and track digital marketing campaigns to drive engagement and qualified lead

Qualifications & Skills:

Proven experience as a web developer and SEO specialist.

Proficiency in HTML CSS JavaScript and CMS platforms (especially WordPress or Webflow);
awareness of React is mandatory given our React-based website.
Solid understanding of SEO tools (Google Analytics Google Search Console Ahrefs SEMrush
etc.).
Experience in UX/UI principles and website speed optimisation.
Strong analytical and problem-solving skills.
Knowledge of schema markup Core Web Vitals and mobile-first indexing is a plus.
Graphic design or content editing skills (Canva Photoshop video editing) are a bonus.

Apply through your updated CV. Where possible include links to websites you have built
or maintained along with measurable SEO or campaign results you have achieved