Senior Sales Manager, EMA India

Bruker is enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Brukers high-performance scientific instruments and high-value analytical and diagnostic solutions enable scientists to explore life and materials at molecular cellular and microscopic close cooperation with our customers Bruker is enabling innovation improved productivity and customer success in life science molecular research in applied and pharma applications in microscopy and nanoanalysis and in industrial applications as well as in cell biology preclinical imaging clinical phenomics and proteomics research and clinical microbiology.
Today worldwide more than 11000 employees are working on this permanent challenge at over 90 locations on all continents. Bruker continues to build upon its extensive range of products and solutions its broad base of installed systems and a strong reputation among its customers. Being one of the worlds leading analytical instrumentation companies Bruker is strongly committed to further fully meet its customers needs as well as to continue to develop state-of-the-art technologies and innovative solutions for todays analytical questions.

The Opportunity

Bruker India Scientific Pvt. Ltd. is seeking a dynamic driven and results-oriented Senior Sales Manager EMA India to lead the sales for its Electron Microscope Analyser (EMA) Micro-XRF (XMA) and 3D X-Ray Microscopy (XRM) product portfolios across India.

The primary focus of this role will be on the EMA product line including EDS (Energy Dispersive Spectroscopy) and EBSD (Electron Backscatter Diffraction) detectors where the successful candidate will play a pivotal role in growing Brukers market share across academia industry and research segments in India.

The role will involve driving sales targets expanding market presence engaging with Scanning Electron Microscope (SEM) and Transmission Electron Microscope (TEM) OEM partners managing channel and distribution partners and building lasting relationships with key decision-makers across academic institutions (IITs NITs IISc IISERs CSIR labs) metals pharmaceuticals energy storage semiconductor geology and research organizations.

Location: Mumbai India (with Pan-India travel responsibilities)

Reporting to: Director - Sales & Service (AXS Division India)

Role Type: Full-time permanent

Sales & Business Development

• Drive and achieve the annual and quarterly sales targets across EMA XMA and XRM product lines in alignment with the AXS Division business plan.
• Identify qualify and close business opportunities across academia research institutions metals pharmaceuticals energy storage semiconductor and geology segments.
• Generating and converting leads through direct customer engagement proactive outbound activity and targeted account development.
• Build a strong prospect pipeline through consistent field engagement technical positioning and value-based selling.

EMA Product Focus: SEM/TEM OEM & Channel Partner Engagement

• Position Bruker EMA detectors - EDS EBSD and Micro-XRF as the preferred analytical solution for SEM/TEM systems being sold or installed in India.
• Engage proactively with SEM/TEM OEM sales teams and distributors to ensure Bruker detectors are recommended and included at the point of SEM/TEM sale.
• Drive joint customer visits joint tender participation and co-marketing initiatives with SEM/TEM OEM partners.

Sales Funnel & CRM Management

• Manage and maintain the sales pipeline through Salesforce (SFDC) ensuring timely opportunity updates accurate forecasting disciplined new order booking (NOB) reporting and end-to-end opportunity tracking.
• Maintain disciplined funnel management to ensure strong conversion rates and healthy pipeline coverage (minimum 3 coverage ratio against quarterly targets).
• Provide accurate monthly quarterly and annual forecasts to senior management supported by opportunity-level detail.

Customer & Market Engagement

• Conduct market-development activities including customer presentations product demonstrations application workshops and technology roadshows.
• Represent Bruker at scientific conferences seminars trade fairs and industry forums including EMSI ISCA IIM IUMRS and other relevant national and regional events.
• Build long-term relationships with Key Opinion Leaders (KOLs) scientists principal investigators procurement heads and decision-makers across academia industry and government research organisations.
• Develop influential customer references and reference-site program to strengthen Brukers positioning in the Indian market.

Cross-Functional Collaboration

• Work closely with application specialists service engineers marketing and back-office teams to deliver seamless customer experience.
• Coordinate with the Bruker Berlin Application Team for advanced technical support demonstrations and reference-site validations.
• Provide structured feedback on Indian market trends competitive intelligence customer requirements and product enhancement opportunities to support strategic planning at global and regional levels.

Educational Background

• Bachelors or masters degree in physics Materials Science Metallurgy Chemistry or a related scientific/engineering discipline. A doctorate is a plus but not essential.

Professional Experience

• 7 years of relevant sales experience in scientific instrumentation preferably in X-ray analytical instruments electron microscopy or nano-analysis solutions.
• Demonstrated experience selling to academic and research institutions (IITs NITs IISc IISERs CSIR labs DRDO DAE) as well as industrial customers in metals pharmaceuticals semiconductor and energy storage sectors.
• Prior experience working with or alongside SEM/TEM OEMs distributors or channel partners is a strong advantage.
• Proven track record of consistently meeting and exceeding sales quotas with the ability to independently generate qualify and close opportunities.

Technical Aptitude & Learning Agility

• Strong willingness and ability to learn and master the technical aspects of EMA XMA and XRM product portfolios including EDS EBSD Micro-XRF (XTrace 2) and 3D X-ray microscopy (SkyScan).

Personal Attributes & Skills

• Self-motivated proactive and results-driven with a strong sense of ownership and accountability.
• Excellent communication and presentation skills in English and Hindi; knowledge of any additional Indian regional language is desirable.
• Strong analytical negotiation and consultative selling skills.
• Highly organised with attention to detail capable of managing multiple opportunities tenders and stakeholders simultaneously.
• A team player who works effectively across functions sales applications service marketing and back office.
• Professional empathetic and customer-oriented approach when engaging with customers and internal stakeholders.
• Proven ability to work with CRM platforms Salesforce (SFDC) experience is strongly preferred.

Travel Requirement

• Willingness and ability to travel extensively across Pan-India: approximately 6070% of working time.

Why Join Bruker

• Opportunity to represent world-leading technologically differentiated scientific instrumentation in a fast-growing Indian market.
• Work with a global team of scientists engineers and business leaders committed to innovation and customer success.
• Structured onboarding and training including product training with the Bruker Application Team in Berlin.
• Competitive compensation performance-linked incentives and comprehensive benefits.
• A collaborative empowering work culture that values initiative learning and long-term career growth.

Bruker is an equal-opportunity employer. We evaluate qualified applicants without regard to race colour religion sex sexual orientation gender identity national origin disability veteran status or any other legally protected characteristic.