Senior Regional Marketing Manager, India

Atlassian is at an inflection point. We built one of the most successful product led growth engines in enterprise software with millions of teams now adopting our tools bottoms up without a single sales call. Now were in the middle of a deliberate high stakes evolution: taking that massive installed base and building an enterprise go to market motion on top of it. AI is accelerating everything. Our products (Jira Confluence Loom Rovo) are becoming an AI powered platform and the connective tissue for how the worlds best teams plan build and deliver.

This role exists to bring that story to life in market and turn it into pipeline for sales.

Were looking for a Senior Regional Marketing Manager to own the marketing strategy and pipeline outcomes for India. Our job is simple: generate pipeline for sales. Everything we do every event campaign partner activation and regional program is measured by whether it creates and accelerates opportunities for our sales teams.

Youll work alongside sales PMM demand gen events and partner marketing but you are the one accountable for understanding why the region is or isnt hitting its number and for driving the response. Were looking for someone who thinks like a business owner not a program operator.

In this role you will:

• Own a regional pipeline target and be directly accountable for generating and accelerating pipeline for the sales team in India

• Build and execute the regional marketing strategy in close partnership with sales leadership

• Partner with regional sales leaders to align on target accounts segment priorities and go to market motions

• Diagnose performance gaps i.e. when the region is behind and own figuring out why and recommending the change in approach

• Translate regional market intelligence into recommendations that inform global campaign strategy content priorities and investment decisions

• Bring Atlassians AI and platform transformation story to life in-market translating global narratives into locally resonant proof points customer stories and campaign themes

• Leverage AI tools (Rovo Atlassian Intelligence third-party platforms) to inform strategy personalize at scale and accelerate campaign development and performance analysis

• Influence and shape priorities across central teams (demand gen PMM brand events) based on what your region needs

• Be the voice of India inside the marketing organization and ensure regional priorities are represented in planning

• Coordinate across ABM demand gen events and partner marketing to deliver a cohesive locally relevant marketing mix

• Work with partner marketing and channel partners to drive co-marketing initiatives that amplify regional reach

• Manage the regional activity calendar and ensure all motions ladder up to the pipeline plan

• Measure analyze and report on regional performance to marketing and sales leadership

• Oversee adaptation of global content and campaigns to ensure relevance and flag when global programs wont land inmarket

At Atlassian we strive to design equitable explainable and competitive compensation programs. We follow consistent hiring practices and account for each candidates skills knowledge and experience when setting base pay within the range.

This role may also be eligible for benefits bonuses commissions and equity.

On the first day well expect you to have:

• 12 years in B2B marketing with a regional or market level focus (field marketing demand gen or regional marketing)

• Experience generating pipeline for a sales organization. Youve owned a number built programs to hit it and can speak to how your work directly created revenue opportunities

• Strong AI fluency. You actively use AI tools in your marketing workflow (content generation audience insights campaign optimization analytics) and can articulate how AI changes the marketing playbook

• Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives

• Strong strategic thinking: you can diagnose a performance gap build a hypothesis and recommend a course of action

• Track record of influencing cross functional teams not just coordinating with them

• Self starting tendencies with an ability to drive projects forward without waiting for permission

• Deep understanding of B2B buying cycles (ideally in tech) and how marketing motions map to pipeline stages

• Comfort with data: you use pipeline and campaign performance data to make decisions not just report on them

• Experience with marketing automation and CRM (Salesforce & Marketo a plus)

Its a plus if you have:

• Experience marketing platform or enterprise transformation products to C-suite buyers

• Familiarity with both product led growth (PLG) and sales led enterprise go to market motions and an understanding of how they complement each other

• Familiarity with Atlassians product suite and the system of work value proposition

• Background in a high growth B2B SaaS company navigating a major product or positioning shift

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you your family and to help you engage with your local community. Our offerings include health and wellbeing resources paid volunteer days and so much more. To learn more visit our team:

We are Regional and Partner Marketing a global team of business owners not program operators. Were building a new kind of regional marketing function where every marketer is a strategist an advocate for their market and accountable for pipeline. If you want to be part of shaping how one of the worlds most iconic software companies tells its next chapter market by market customer by customer this is the team.

About Atlassian

At Atlassian were motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyones perspectives and experience we never discriminate based on race religion national origin gender identity or expression sexual orientation age or marital veteran or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process visit line with local law identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.