Senior Performance Marketing Manager

About Payoneer

Founded in 2005 Payoneer is the global financial platform that removes friction from doing business across borders with a mission to connect the worlds underserved businesses to a rising global economy. Were a community with over 2500 colleagues all over the world working to serve customers and partners in over 190 countries and territories.

By taking the complexity out of the financial workflowsincluding everything from global payments and compliance to multi-currency and workforce management to providing working capital and business intelligencewe give businesses the tools they need to work efficiently worldwide and grow with confidence.

Rolesummary-

Payoneer is looking for a Senior Performance Marketing Manager to lead paid acquisition across multiple regions and markets. Based in the Bangalore this person will work closely with regional marketing sales web analytics product marketing lifecycle and external partners to drive high-quality acquisition and measurable revenue growth.

This is a hands-on strategic role for someone who understands how to manage paid campaigns at scale but also knows how to connect media performance to business outcomes. The right candidate should be comfortable going deep into campaign data reading funnel performance identifying where spend is working or not working and clearly articulating the impact on CAC ROAS registrations approvals FFT and revenue.

We are looking for someone with strong performance marketing experience across both agency and client-side environments preferably within fintech banking payments SaaS or another performance-led business.

What youll do

Paid Acquisition Strategy & Execution

• Lead the planning execution and optimization of paid acquisition campaigns across global and regional markets.

• Manage campaigns across platforms such as Google Ads Meta LinkedIn YouTube programmatic/display Performance Max Demand Gen and relevant local channels.

• Build market-level campaign strategies aligned to business goals ICP/TICP segments funnel quality and revenue targets.

• Partner with regional marketing teams to define campaign priorities budgets audiences messaging and testing plans.

• Ensure campaigns are optimized not only for registrations but for quality outcomes such as company registrations A-leads approvals FFT and revenue.

Performance CAC & ROAS Management

• Analyzecampaign performance across markets channels audiences cohorts and funnel stages.

• Track and improve key metrics including cost per registration cost per approval cost per FFT CAC ROAS payback and revenue contribution.

• Turn campaign data into clear insights recommendations and action plans.

• Identify inefficient spend funnel leakage and opportunities to improve quality or scale.

• Prepare performance updates and business narratives for senior stakeholders.

Funnel Quality & Conversion

• Work with web analytics lifecycle and sales teams to improve conversion from click to registration approval FFT and revenue.

• Improve traffic and lead quality by using first-party data lead scoring ICP/TICP signals and platform optimization.

• Partner with web/CRO teams on landing pages user journeys messaging and conversion experiments.

• Collaborate with lifecycle and CRM teams to improve nurture journeys for paid leads.

• Support testing across audiences creatives bidding strategies landing pages and conversion signals.

Stakeholder & Partner Management

• Act as a key performance marketing partner for regional teams across EMEA APAC LATAM and other priority markets.

• Balance global best practices with local market needs and opportunities.

• Work closely with sales and onboarding teams to improve lead follow-up activation and FFT outcomes.

• Manage agency vendor and platform relationships where required.

• Ensure clear reporting governance and accountability across all paid acquisition activity.

Data Measurement & Budget Ownership

• Work with analytics BI and marketing operations teams to improve tracking attribution reporting and data quality.

• Ensure campaign setup tagging conversion tracking and reporting are accurate and consistent.

• Use offline conversion data CDP audiences lead scoring and value-based bidding to improve campaign outcomes.

• Manage paid media budgets and recommend shifts based on performance CAC efficiency and revenue potential.
• Build business cases for new market tests platform expansion and additional investment.

Who you are

• 10 years of experience in performance marketing digital acquisition or paid media.

• Experience across both agency and client-side environments is strongly preferred.

• Experience in fintech banking payments SaaS B2B or high-consideration acquisition businesses is preferred.

• Strong hands-on experience with Google Ads Meta LinkedIn YouTube Performance Max Demand Gen programmatic/display and related platforms.

• Strong understanding of full-funnel acquisition metrics including registrations qualified leads approvals FFT CAC ROAS payback and revenue.

• Excellent analytical skills with the ability to read campaign data and translate it into business action.

• Strong commercial mindset and ability to connect media investment to business growth.

• Experience working with CRM marketing automation analytics attribution and BI platforms.

• Strong stakeholder management skills and ability to work across regions and functions.

• Clear communication style with the ability to present performance insights to both technical and senior business audiences.

• High ownership strong attention to detail and ability to operate in a fast-moving global environment.

What Success Looks Like

• Growth in high-quality paid acquisition across priority markets.

• Improved contribution of A-leads company registrations approvals FFT and revenue from paid channels.

• Stronger CAC and ROAS performance across markets and campaigns.

• Better use of data lead scoring and first-party signals in campaign optimization.

• Improved collaboration between paid media web lifecycle sales and onboarding teams.
• Clearer reporting stronger governance and more confident investment decisions.

Candidate Profile

The ideal candidate is a strong performance marketer with a commercial mindset. They should be hands-on enough to understand campaign setup and optimization but senior enough to step back read the business impact and guide the right investment decisions.

They should be analytical collaborative and comfortable working across multiple regions stakeholders and priorities. Most importantly they should be able to help Payoneer build a more scalable efficient and revenue-focused paid acquisition engine globally.