Senior Manager Social and Influencer

SPEED & SPIRIT is what we look for in our candidates defined by some simple values that inspire us to BE DRIVEN in our performance BE VIBRANT in our sporting legacy BE TOGETHER in our team spirit and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

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Position Summary: We are seeking a strategic and creative social media professional to lead PUMA Indias presence across platforms like Instagram X YouTube and Pinterest. This role involves developing impactful content managing influencer collaborations and driving engagement while ensuring brand consistency. Youll work closely with internal teams and agencies to execute campaigns monitor performance and optimize based on insights and trends.

The ideal candidate will bring a strong understanding of content creation and curation working closely with design and copy teams to ensure compelling platform-specific content that reflects the brands voice and values.

Reports to : Head - Brand Creative Social and Influencer

Key Objectives:

• Social Media Strategy & Management:Develop and implement effective social media strategies to increase brand heat and engagement across all major platforms including Instagram X YouTube and Pinterest. Youll manage and oversee PUMA Indias social media accounts ensuring consistent brand messaging and community engagement through timely responses. You will also monitor analyse and report on social media performance metrics adjusting strategies as needed to optimize results.

• Content Creation & Curation:Create curate and manage high-quality engaging content tailored for various platforms. This includes collaborating with design and copy teams to produce compelling visuals and copy ensuring all content aligns with brand guidelines and resonates with target audiences. Youll also develop and execute a content calendar for all brand social channels staying updated on content formats and trends to keep our presence fresh and relevant.

• Influencer Marketing & Strategic Other Partnerships:Identify onboard and manage relevant influencers and agencies who align with campaign goals and brand values. Youll lead the end-to-end execution of campaigns including planning outreach negotiation briefing coordination content approval and post-launch review. This also involves tracking deliverables performance and campaign ROI while maintaining and nurturing long-term relationships with creators.

• Collaboration & Analytics:Work closely with internal teams across marketing product digital PR and finance as well as external brand and creative agencies to ensure cohesive execution of marketing campaigns. Youll track performance metrics (engagement reach traffic conversions) for both social media and influencer campaigns preparing actionable insights and optimizing based on analytics to improve future results and ROI. You will also stay updated on the latest social media trends tools best practices and competitor strategies to provide strategic input.

Key Performance Indicators

• Innovative content

• Brand aspiration

• Team lead

Organizational Relationships:

• Internal: Marketing team

Eligibility Criteria And Functional Competencies Required:

• 5 years of relevant experience in social media management digital marketing or brand content strategy

• Prior experience handling brand accounts with significant scale and engagement across Instagram X YouTube Pinterest

• Proven track record of managing influencer campaigns and external agency partners

• Strong portfolio of social campaigns or brand content.

PUMA provides equal opportunities for all job applicants regardless of race color religion national origin sex

gender identity or expression sexual orientation age or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA every application is reviewed by real people who are committed to fairness transparency and equal

opportunity - no matter your background identity or ensure our process stays true to these values no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome celebrated and empowered to contribute authentically. Because at PUMA whoever wants to play can play.

PUMA is a global sports brand creating footwear apparel and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA Cobra Golf and stichd operates in 120 countries and has around 22000

employees worldwide.