Senior Manager — Performance Marketing Growth Strategist
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Job Summary
We are looking for a highly driven growth leader to own and scale Trackys digital growth engine across D2C marketplace lead generation and performance marketing channels. This role requires someone who can combine strategic thinking with hands-on execution and build scalable customer acquisition systems for a fast-growing healthcare brand.
Lead overall digital growth strategy across Meta Google YouTube marketplaces and emerging channels
Drive customer acquisition CAC optimization ROAS improvement and funnel efficiency
Build and scale D2C growth campaigns for Tracky products
Develop retention remarketing and lifecycle marketing strategies
Work closely with content design product and e-commerce teams
Track analytics attribution cohort performance and conversion metrics
Identify new growth opportunities partnerships and acquisition channels
Manage external agencies & vendors if required
58 years of experience in performance marketing/growth roles in fast pace B2C businesses
Strong understanding of D2C growth and e-commerce funnels
Hands-on expertise with Meta Ads Google Ads Amazon/ Flipkart ads analytics tools and attribution platforms
Strong analytical and problem-solving skills
Experience scaling consumer brands/startups preferred
Healthcare/wellness/ Devices experience is a value add
Required Skills:
Desired Candidate Profile Bachelors degree in Business Marketing or a related field. 510 years of experience in Corporate Gifting Sales Institutional Sales B2B Sales or Channel Sales. Prior experience selling medical devices healthcare products wellness products or consumer healthcare electronics such as: Blood Pressure Monitors Thermometers Smart BCA Scales Health & Wellness Devices
Required Education:
Graduate. MBA preferred
