Senior Manager- Performance Marketing

About us:

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. One of the hottest global SaaS companies weve been recognized by G2 as a Marketing Automation Leader in Asia 2021.

The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual hyper-personalized engagement campaigns across 10 communication channels.

We are headquartered in Mumbai India and have offices in Delhi Bangalore São Paulo and Dubai. We work with thousands of brands worldwide across industries like E-Commerce Edtech Fintech Foodtech Media & Publications Gaming BFSI Healthcare and Online Retail.

Learn more about us at

About the role:

We are looking for a digital marketer interested in helping to build & execute best-in-class paid search and display campaigns. As a performance marketer youll be responsible for driving traffic generating new leads and increasing pipeline velocity by executing a variety of paid marketing campaigns and delivering on key business objectives.

P.s: This is an Individual contribution role.

1. Plan execute monitor and optimize paid marketing campaigns including Google paid search Display (Google 3rd Party Platforms) social media paid campaigns (FB Linkedin etc.)
2. Responsible for executing and managing keyword research and content gap analyses
3. Measure and report all paid marketing campaigns performance and assess against goals (ROI and KPIs).
4. Provide ongoing actionable insights into campaign performance to the team
5. A/B testing experiments deriving insights and driving constant optimization for all steps of the funnel

1. 5-7 years of relevant experience in performance marketing in aB2B SaaSenvironment
2. Deep experience in the hands-on running of multiple paid marketing campaigns across channels like Google Search YouTube Facebook LinkedIn Twitter GDN Adroll
3. Strong familiarity with tools like Google Analytics Google Search Console Google Data Studio SEMRush
4. Data analysis & metrics-driven. Proficient in carrying out quick analysis to figure out whats going wrong and how to fix issues
5. Understanding of a typical SaaS Lead Cycle - From Lead to Opportunity to Deal Closure
6. Experience in managing campaigns for MENA or LATAM market will be an added advantage

Life at WebEngage:

• We taketransparencyvery seriously. Along with a full view of team goals get atop-level viewacross theboardwith our monthly & quarterly town hall meetings.
• A highlyinclusivework culture that promotes arelaxedcreativeandproductiveenvironment.
• Practiceautonomyopen communicationgrowth opportunities while maintaining a perfectwork-life balance
• Go oncompany-sponsored offsites once a year and blow off steam with your work buddies! (Post Pandemic)

Perks & Benefits:

• Learningis a way of life. Unlock your full potential backed withcutting-edge toolsandmentorship(Macbookfor Engagers &reimbursementfor your WFH setup!)
• Get thebest in classmedical insurance(withCovid Carefacilities) programs for taking care of yourmental health and aContemporary Leave Policy(beyond sick leaves)

Explore more here:

Experience:

Senior Manager