Senior Manager, Marketing R
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Job Summary
Senior Manager Marketing
Role Overview
Brillio is looking for a Field Marketing Manager to lead BFSI marketingprogrammesacrossbanking financialservicesand insurancesector. This role will drive field marketing ABM demand generation executive engagement and sales-aligned campaigns that create access open buyingcentres accelerate opportunities and support pipeline growth.
The ideal candidate is an AI-native marketer who uses AI as part of their everyday workflowto uncover account and buyer insightsidentifyopportunities personalize engagement accelerate execution and continuously improve marketing performance.
Key Responsibilities
Define and execute BFSI go-to-market and field marketing plans for priority existing accounts and net-new targets.
Partner with BFSI leadership Client Partners Growth Sales Alliances and Marketing to align campaigns with account priorities revenue goals pipelinegrowthand expansion.
Design demand generation and ABMprogrammes including account research persona mapping buying-centreidentification campaignorchestrationand engagement tracking.
Run multi-channel campaigns across email LinkedIn paid media webinars executive roundtables events partnercampaignsandpersonalisedoutreach.
Supporttimelylead follow-up and opportunity progression with campaign assets executive messaging account intelligence event follow-upplansand opportunity-specific proof points.
Create BFSI-specific content and customer evidence including case studies public references and success stories around AI datamodernisation customer experience cloud compliance ServiceNow and digital transformation.
Strengthen collaboration across the select partner ecosystem to amplify campaigns and extend reach.
Track performance and be accountable for marketing contribution across engagement SALs meetings opportunities pipeline sourced pipelineinfluencedand revenue impact.
710 years of B2B marketing experience preferably in IT services consulting digital transformationSaaSor enterprise technology.
Expertisein field marketing vertical marketing demand generation ABM digital marketing integrated campaignmanagementand executive engagement.
Experience marketing to BFSI audiences such as banking insurance capital markets payments assetmanagementor wealth management.
Brand Marketing Account Planning and Growth StrategyHands-on experience with campaign planning events email paid media webinars CRM marketing automation ABMtoolsand performance reporting.
Preferred
Exposure to AI data and analytics cloud customer experience ServiceNow cybersecurity intelligentautomationor enterprise platform transformation.
Familiarity with Salesforce HubSpotDemandbase LinkedIn Campaign Managerandsimilar platforms.
Experience managing executive roundtables leadership forums industry events analyst-ledprogrammesor alliance-led GTM campaigns.
Strong stakeholder management written communication projectmanagementand cross-functional collaboration skills.
Required Experience:
Senior Manager
About Company
Brillio is a global leader in Enterprise Digital Transformation Solutions, providing strategic consulting services and solutions using emerging technologies.
