Senior Executive Influencer Marketing
Job Summary
- Campaign Strategy & Execution: Develop and implement influencer marketing strategies to support brand or client objectives. Collaborate with internal teams to understand campaign goals timelines and deliverables. Plan campaign calendars influencer mix and content timelines.
- Influencer Identification & Outreach: Identify suitable influencers across platforms (Instagram YouTube etc.) aligned with the brands voice. Handle outreach negotiation contracting and on-boarding.
- Relationship Management: Build and maintain strong long-term relationships with content creators and influencer agencies. Act as the main point of contact for influencers throughout the campaign life cycle.
- Campaign Tracking & Reporting: Monitor deliverables track real-time campaign performance and ensure KPIs (reach engagement conversions) are met. Prepare post-campaign performance reports with actionable insights.
- Cross-functional Coordination: Work closely with brand performance marketing social media and creative teams. Liaise with legal/finance for contracts and payment processes.
- Market Trends & Innovation: Stay updated on social media and influencer trends platforms formats and emerging creators. Propose innovative content ideas and new campaign formats.
- 3 years of experience in influencer marketing
- Strong network and understanding of influencer landscape across Instagram YouTube and short-form platforms.
- Excellent written and verbal communication skills.
- Highly organised detail-oriented and able to manage multiple projects at once.
- Comfortable with data analysis and tools for campaign reporting
- Passion for digital marketing content trends and creator economy.
1. Competitive salary
2. Annual paid leaves (30 days which includes casual leave sick leave and earned leave).
3. All-hands Meeting (after probation)
4. Flexible working environment.
5. Over and above Health Insurance for self spouse two children. Insurance Premium amount borne by the company.
6. Working hours: 10 am - 6:30 pm (Mon - Fri).
7. Online and offline company events (TGIF birthday and holiday events etc.).
8. Events (TGIF birthday and holiday events etc
n events at office
Required Experience:
Senior Exec
About Company
AnyMind Group is an end-to-end Brand Enablement Platform with proprietary software that enables individuals and businesses for brand building, manufacturing, e-commerce, marketing, logistics and global expansion.