Senior Digital Marketing Specialist
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Job Summary
We are looking for an experienced and result-driven Senior Digital Marketing Specialist with 48 years of hands-on experience in digital marketing. The ideal candidate should have strong expertise in SEO SEM/PPC Social Media Marketing Email Marketing Content Marketing and Digital Analytics.
The candidate should have a strong analytical mindset excellent communication skills creative thinking and the ability to independently manage digital marketing campaigns and client accounts.
Experience in B2B SaaS IT or international markets will be an added advantage.
Who Are We Looking For
Professionals with 48 years of relevant Digital Marketing experience
Strong hands-on knowledge of SEO SEM/PPC Social Media Marketing Email Marketing Content Marketing and Analytics
Candidates with experience developing and executing end-to-end digital marketing strategies
Creative thinkers with an original approach to marketing
Strong analytical and data-driven mindset
Ability to independently manage campaigns projects and client accounts
Ability to manage multiple priorities and meet deadlines
Willingness and ability to learn and work with new technologies and marketing platforms
Candidates with experience in B2B SaaS IT services or international markets will be preferred
Excellent written spoken and professional English communication skills
Key Responsibilities
1. Digital Marketing Strategy
Develop and implement comprehensive digital marketing strategies aligned with business objectives.
Plan and execute monthly quarterly and annual digital marketing campaigns.
Identify target audiences market opportunities and potential digital growth channels.
Conduct competitor and market research to identify new opportunities.
Monitor digital marketing trends and recommend new strategies platforms and technologies.
Take ownership of digital marketing performance and deliver measurable business results.
2. Search Engine Optimization (SEO)
Develop and execute effective on-page and off-page SEO strategies.
Conduct keyword research and competitor analysis.
Perform website SEO audits and identify areas for improvement.
Optimize website pages content meta titles descriptions headings internal linking and site structure.
Develop strategies to improve organic rankings and website visibility.
Manage link-building and backlink strategies.
Monitor keyword rankings organic traffic backlinks and other SEO KPIs.
Identify opportunities to increase organic traffic leads and conversions.
Stay updated with Google algorithm updates and industry best practices.
3. PPC / SEM / Paid Advertising
Plan execute monitor and optimize Google Ads and other paid advertising campaigns.
Develop keyword strategies ad copies audience targeting bidding strategies and campaign structures.
Manage campaign budgets and ensure efficient utilization of advertising spend.
Monitor CPC CTR CPL conversion rate ROI and ROAS.
Conduct A/B testing of ads landing pages and campaign strategies.
Continuously optimize campaigns to improve lead quality and conversion rates.
Identify new paid marketing opportunities across relevant platforms.
4. Social Media Marketing
Develop and implement social media marketing strategies.
Manage social media campaigns across relevant platforms.
Create and maintain social media content calendars.
Develop creative and engaging content for social media platforms.
Monitor audience engagement reach traffic leads and conversions.
Analyze social media performance and recommend improvements.
Stay updated with social media trends algorithms and emerging platforms.
5. Email Marketing
Plan and execute email marketing campaigns and lead nurturing programs.
Create engaging email content subject lines CTAs and campaign flows.
Manage email lists segmentation and audience targeting.
Develop campaigns for lead generation nurturing engagement and retention.
Monitor open rates click-through rates conversions and overall campaign performance.
Conduct A/B testing to improve email campaign effectiveness.
Maintain email marketing best practices and database quality.
6. Content Marketing
Develop original and engaging content for websites blogs social media email campaigns landing pages and other marketing channels.
Create SEO-friendly content that supports organic growth and lead generation.
Work with designers developers and other teams to create marketing assets.
Develop content strategies based on target audiences and business objectives.
Ensure all content is accurate engaging relevant and aligned with the companys brand.
Explore and effectively use AI-based tools for content research ideation and marketing productivity.
7. Analytics Reporting & Performance Tracking
Track and analyze digital marketing performance using analytics and reporting tools.
Prepare monthly and quarterly digital marketing performance reports.
Analyze website traffic organic growth leads conversions campaign performance and customer acquisition metrics.
Monitor marketing KPIs and identify performance gaps.
Provide actionable insights and recommendations based on data.
Measure the effectiveness and ROI of digital marketing campaigns.
Present campaign results and recommendations to management and clients when required.
8. Client & Account Management
Interact directly with clients to understand their digital marketing objectives and requirements.
Manage and optimize client internet marketing accounts.
Develop customized digital marketing strategies based on client goals.
Communicate campaign progress performance and recommendations to clients.
Prepare and present monthly performance reports.
Maintain strong and professional client relationships.
Ensure timely execution and delivery of marketing activities.
Handle client queries and coordinate with internal teams for successful project execution.
9. Team Collaboration & Ownership
Coordinate with content design development sales and other internal teams.
Provide guidance and knowledge sharing to junior digital marketing team members.
Review campaign performance and ensure quality execution.
Take ownership of assigned projects and deliverables.
Maintain timelines and ensure marketing activities are completed as planned.
Contribute new ideas and strategies for business growth.
Tools & Platforms
The candidate should have experience with or be comfortable working with:
Google Analytics / GA4
Google Search Console
Required Skills:
Strong knowledge of Google Ads. Experience with Google Analytics (GA4). Knowledge of Google Tag Manager (GTM). Keyword research using Google Keyword Planner and other SEO tools.
Required Education:
B. Tech B.E
