Senior Channel Execution (AJO)

Job Summary

This Senior - Channel Execution is part of the Marketing Services organization which enables marketing campaigns customer communications and customer engagement initiatives through campaign management audience management and channel execution. Within Marketing Services Channel Execution builds tests deploys and optimizes customer communications and digital experiences across channels.
The role applies advanced channel execution digital marketing and marketing technology expertise to deliver and optimize complex communications customer journeys and digital experiences. The role translates requirements into scalable solutions leads execution workstreams and capability implementations resolves complex delivery challenges and guides less experienced associates while improving quality efficiency and customer experience.

Essential Job Functions

• Execute and optimize complex customer communications journeys and digital experiences across channels. Design advanced content templates personalization decision logic and experience variations aligned to business objectives and customer needs. Serve as a resource for complex channel execution activities. - (50%)
• Lead test-and-learn initiatives across customer communications journeys and digital experiences. Evaluate performance engagement trends testing results and execution outcomes then implement improvements that strengthen customer experience channel effectiveness operational efficiency and business performance. - (15%)
• Partner with business marketing analytics technology creative and execution teams to develop scalable channel solutions. Consult on campaign design journey planning channel use and execution approaches while aligning business objectives customer experience goals and channel capabilities. - (15%)
• Lead implementation of new channel capabilities features experience enhancements execution methods and process improvements. Evaluate emerging capabilities and support adoption of technologies workflows and engagement approaches that improve execution effectiveness and scalability. - (10%)
• Apply and reinforce channel execution controls governance practices quality standards and risk requirements. Lead investigation and resolution of complex execution issues while ensuring communications journeys and digital experiences are accurate compliant and customer focused. - (5%)
• Guide and mentor associates by sharing channel expertise execution best practices and technical knowledge. Support onboarding training and knowledge transfer to strengthen team capability execution consistency and continuous learning. - (5%)

Minimum Qualifications

• Bachelors Degree in Marketing Marketing Information Systems Business Communications Digital Media Information Systems Computer Science or a related field.
• 5-8 years of experience executing marketing campaigns customer communications digital experiences content publishing website or mobile experiences customer journeys or related customer engagement programs including technical execution and delivery of complex communications and experiences.
• 5 years of experience using enterprise email marketing automation customer engagement journey orchestration content management or digital experience platforms including responsibility for complex communications journeys personalization testing troubleshooting and digital experience delivery.
• 3 years of experience leading channel execution projects workstreams platform implementations testing initiatives process improvements or capability enhancements from planning through delivery including management of timelines dependencies risks and cross-functional stakeholders.
• 1 years of experience mentoring coaching onboarding training or providing channel execution guidance to associates peers or project team members.

Preferred Qualifications

• Masters Degree in Marketing Marketing Information Systems Business Administration (MBA) Communications Digital Media Information Systems Computer Science or a related field.
• Experience using Adobe Journey Optimizer or related Adobe Experience Cloud capabilities to execute complex customer communications customer journeys decision logic personalization testing or multi-channel engagement experiences.
• Experience using Adobe Experience Manager Movable Ink or similar technologies to support content management digital asset management dynamic content personalization experimentation analytics tagging website experiences or mobile experiences.

Skills

• Adobe Experience Platform (AEP) Journey Orchestration
• Liferay Digital Experience Platform (DXP)
• Content Management
• Channel Planning
• Root Cause Analysis (RCA)

Reports To: Associate Manager and above

Direct Reports: 0

Work Environment

• Normal office environment hybrid.

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time the Company reserves the right to add and/or delete essential functions from this job at any time.

About Bread Financial

At Bread Financial youll have the opportunity to grow your career give back to your community and be part of our award-winning culture. Weve been consistently recognized as a best place to work nationally and in many markets and were proud to promote an environment where you feel appreciated accepted valued and fulfilledboth personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread Financial(NYSE: BFH) is a tech-forward financial services company that provides simple personalized payment lending and saving solutions to millions of U.S. payment solutions deliver growth for some of the most recognized brands in travel & entertainment health & beauty technology electronics jewelry home and specialty apparel through ourco-brand and private label credit cards and pay-over-time products providing choice and value to our shared we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.

Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates our performance and our sustainability progressvisit follow us on Instagram and LinkedIn.

• All job offers are contingent upon successful completion of credit and background checks.

• Bread Financial is an Equal Opportunity Employer.

Job Family:

Marketing

Job Type:

Regular