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Senior Associate – Marketing & Communications (Email Marketing & Automation)
Job Location:
Monthly Salary:
Experience Required:
Posted:
8 August 2026 (30+ days ago)
Posted:
Application Deadline:
5 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Job Title - Senior Associate Marketing & Communications (Email Marketing & Automation)
About the role
We are looking for a detail-oriented and execution-driven Senior Associate Marketing & Communications to lead Bhumis email marketing and audience engagement initiatives across volunteers donors corporate partners and internal stakeholders.
Success in this role means increased audience engagement and improved marketing outcomes.
Primary Responsibilities
- Manage and execute end-to-end email marketing campaigns using Salesforce Marketing Cloud (SFMC).
- Build and optimize automated email journeys drip campaigns newsletters donor communication flows volunteer engagement campaigns and event communication.
- Collaborate with internal stakeholders to create compelling email content aligned with campaign goals
- Track analyze and report campaign performance including open rates click-through rates bounce rates conversions and subscriber engagement.
- Support campaign planning and communication strategy for volunteering initiatives donor engagement events and organizational announcements
Other Responsibilities
- Contribute to broader MarComms initiatives including social media campaigns storytelling projects and digital outreach.
- Stay updated on emerging trends in email marketing marketing automation CRM systems and audience engagement
- Document campaign learnings templates workflows and best practices for internal knowledge sharing
Educational Qualification / Experience
- 24 years of experience in email marketing digital marketing marketing automation or marketing communications.
- Bachelors/Masters degree in marketing communications business journalism or related field.
- Hands-on experience using Salesforce Marketing Cloud (SFMC) is highly preferred.
- Prior experience in NGOs social impact organizations community engagement or purpose-driven brands is an added advantage.
Knowledge & Skill sets required
- Strong expertise in email marketing strategy campaign execution and automation workflows.
- Excellent written communication and copywriting skills. Good understanding of CRM systems customer journeys and audience engagement practices.
- Strong analytical mindset with ability to interpret campaign data and optimize performance High attention to detail and strong execution skills.
- Collaborative mindset and willingness to work in a fast-paced mission-driven environment.
Others
Designation: Senior Associate - Marketing & Communications
Remuneration: 4.5 - 5 LPA
Scope: Full Time
Age Criteria: <35
Reporting to: Senior manager - MarComms
Expected Joining Date: Immediate
Location: Chennai/ Bangalore /Remote
Minimum Commitment (in years): 2
Required Skills:
Government relations School onboarding
Required Education:
Graduation / Post Graduation
