Search Engine Optimization Lead
Job Summary
- Develop and execute the overall SEO strategy
- Manage On-Page and Off-Page SEO activities.
- Conduct keyword research and identify high-potential keywords related to SIPs investments wealth creation and personal finance.
- Optimize website pages blogs landing pages meta titles descriptions headings internal linking and overall content structure.
- Plan and execute high-quality link-building and backlink strategies.
- Manage guest posting and outreach activities to build relevant backlinks.
- Identify and manage paid backlink opportunities while ensuring quality and relevance.
- Work on AEO (Answer Engine Optimization) to improve visibility in AI-generated and answer-based search results.
- Work on GEO (Generative Engine Optimization) and adapt SEO strategies for AI/search experiences.
- Manage ASO (App Store Optimization) for the mobile application.
- Monitor competitors and identify new SEO opportunities.
- Regularly analyze Google Search Console Google Analytics and other SEO tools.
- Track keyword rankings organic traffic backlinks conversions and other SEO KPIs.
- Identify technical SEO issues and coordinate with the development team for resolution.
- Manage SEO requirements for the WordPress website.
- Coordinate with the content SMM and design teams for SEO-driven content and creatives.
- Prepare regular SEO reports and provide actionable insights to management.
- 5 years of hands-on SEO experience.
- Strong knowledge of On-Page SEO.
- Strong knowledge of Off-Page SEO.
- Experience with AEO and GEO.
- Experience with ASO.
- Strong knowledge of backlink building and outreach.
- Experience with guest posting.
- Knowledge of paid backlink strategies and backlink quality evaluation.
- Good understanding of WordPress.
- Strong keyword research and competitor analysis skills.
- Knowledge of Google Search Console and Google Analytics.
- Good communication and coordination skills.
- Ability to independently manage the complete SEO function.
Required Skills:
We are looking for an experienced Senior SEO Manager / SEO Lead .Responsible for improving website visibility increasing organic traffic improving keyword rankings and generating relevant leads through SEO. The candidate should have strong hands-on experience in On-Page SEO Off-Page SEO AEO GEO ASO link building guest posting and WordPress
Required Education:
Any graduate
About Company
We are one of the fastest growing HR services organization. We create long-term sustainable partnerships with our clients by providing resource solutions to meet their business needs. Expertise and leadership propelled with a successful service model, which is intrinsic to our clients ... View more