Sales Executive Sales Manager – Café & QSR Partnerships

About the Company
We are building a next-generation beverage brand rooted in great taste clean ingredients and a bold youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.
This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity voice and growth journey.

Your role goes beyond sellingyoull create combo opportunities improve beverage attachment rates and ensure FIRKI is prominently featured across digital ordering platforms like Swiggy and Zomato

• Acquire new café QSR bakery and food-service accounts.
  

• Build relationships with founders procurement teams category managers and outlet owners.
  

• Create high-converting meal combos such as Burger FIRKI Pizza FIRKI Sandwich FIRKI and Snack FIRKI.
  

• Ensure FIRKI is listed prominently on Swiggy Zomato and digital café menus.
  

• Collaborate with marketing teams for menu creatives combo promotions and launch campaigns.
  

• Manage the complete sales cyclefrom prospecting to onboarding and account growth.
  

• Increase repeat orders and improve outlet-wise throughput.
  

• Coordinate with distributors and operations teams for seamless supply.
  

• Track competitor pricing menu trends and beverage promotions.
  

• Represent FIRKI during tastings launches and industry events.
  

• 38 years of experience in Café QSR HoReCa Food Service or Institutional Sales.
  

• Experience selling beverages or FMCG products preferred.
  

• Understanding of menu engineering and combo-selling strategies.
  

• Knowledge of Swiggy Zomato and online food-ordering ecosystems.
  

• Strong negotiation and relationship management skills.
  

• Self-driven with a startup mindset and ownership approach.