Rural Activation Executive | FMCG | Ghaziabad

Role Name: Rural Activation Executive GT

HQ: Ghaziabad

Reporting to: Rural Channel Manager

Roles & Responsibilities

Plan and execute rural activation programs including haats retailer seeding WS activation and local events

Conduct product demonstrations sampling activities and roadshows to increase brand awareness

Strengthen rural distribution network and ensure product availability across outlets

Drive BTL activities promotions visibility campaigns and retailer engagement programs

Build strong relationships with retailers influencers distributors and local communities

Manage end-to-end Van operations across assigned rural territories

Monitor Van productivity route planning and outlet coverage execution

Gather market intelligence competitor activities and rural consumer insights

Analyze sales and operational data to identify gaps and improve performance

Support secondary sales growth and outlet expansion initiatives

Ensure timely reporting execution tracking and compliance activities

Coordinate with internal sales teams for smooth rural market operations

Mandates

Previous work experience into FMCG segment preferred with SO experience.

Should have experience in taking care of rural markets and geography (Preferred-exposure in handling UP & Rajasthan)

Will be responsible for taking care of entire North.