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Require an Associate Director – Marketing in Mumbai
Job Location:
Monthly Salary:
Experience Required:
Posted:
3 July 2026 (30+ days ago)
Posted:
Application Deadline:
30 September 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
*KEY RESPONSIBILITIES:*
* *Music Marketing & Promotion:* Conceptualize structure and deploy innovative marketing blueprints for major film soundtracks independent singles and cinematic background scores across digital radio TV and OTT platforms.
* *DSP Optimization Synergy:* Collaborate tightly with internal streaming cells to maximize organic track discoverability drive editorial playlisting pitches and optimize visual placements across top DSPs (Spotify Apple Music YouTube Music Amazon Music etc.).
* *Content Strategy & Distribution:* Oversee the end-to-end production pipeline and distribution architecture for promotional assetsincluding official music teasers lyric videos behind-the-scenes (BTS) packages and custom social media creative suites.
* *Marquee Stakeholder Engagement:* Serve as the core commercial liaison between internal divisions and external power brokers building ironclad working relationships with film producers music directors artists talent management agencies and music aggregators.
* *Campaign Lifecycle Management:* Take absolute ownership of full-cycle campaign execution for high-priority music albums closely monitoring performance metrics streaming data and audience micro-insights to pivot ad spends and optimize ROI.
* *Ecosystem Business Development:* Proactively scout and structure high-yield growth opportunities across the entertainment landscapeincluding sync licensing strategic co-productions brand partnerships and macro-influencer amplification campaigns.
Requirements
* *Experience Blueprint:* 10 years of progressive high-impact marketing success operating within a *Major Music Label Leading Film Production House Entertainment Network or Specialized Digital Media Agency*.
* *Domain Mastery:* Deep unshakeable familiarity with the mechanics of the Indian film music industry digital distribution cycles and modern digital video content consumer behavior.
* *Relationship Capital:* A verified reliable professional network encompassing film producers artists managers and digital platform editors.
* *Attributes:* Elite presentation and negotiation capabilities an entrepreneurial mindset to manage fluid campaign timelines and an analytical data-driven orientation to campaign performance.
Required Skills:
Culturally Fluent: You have a pulse on current trends and an award-minded creative approach. Agency Veteran: Proven experience working within media or creative agencies. Master Storyteller: Confident in your presentation skills with proficiency in tools like PPT and Canva to bring ideas to life. Norm Challenger: Someone ready to set new standards in content creation rather than following existing ones. Experience Level: 5 to 8 years in the industry.
