Require a Social Media Marketing in Mumbai
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Job Summary
- Develop and execute comprehensive social media strategies aligned with overall marketing objectives and brand guidelines.
- Create curate and schedule engaging content (text images videos stories reels) tailored to each platforms audience and algorithm.
- Monitor analyze and report on key performance indicators (KPIs) such as reach engagement click-through rates conversion rates and ROI using tools like Google Analytics Meta Business Suite Hootsuite and Sprout Social.
- Stay ahead of social media trends platform updates and emerging technologies to maintain competitive advantage.
- Manage and grow brand communities by actively engaging with followers responding to comments/messages and fostering authentic conversations.
- Collaborate with graphic designers copywriters and video editors to produce high-quality on-brand content.
- Run and optimize paid social media campaigns (e.g. Meta Ads LinkedIn Ads) to maximize audience reach and campaign efficiency.
- Conduct A/B testing and continuous optimization of content formats posting schedules and targeting parameters.
- Provide regular performance reports and strategic recommendations to leadership based on insights and data trends.
- Ensure compliance with brand voice tone and legal standards across all social media touchpoints.
- Bachelors degree in Marketing Communications Digital Media or a related field.
- 25 years of proven experience in social media marketing digital content creation or brand management.
- In-depth knowledge of major social media platforms (Instagram Facebook LinkedIn Twitter/X YouTube Shorts TikTok) and their advertising ecosystems.
- Proficiency in social media management tools (e.g. Hootsuite Buffer Sprout Social Later).
- Strong understanding of SEO content marketing and digital analytics (Google Analytics Meta Pixel UTM tracking).
- Excellent written and verbal communication skills with a keen eye for brand tone and storytelling.
- Creative mindset with the ability to produce compelling platform-specific content under tight deadlines.
- Experience with video editing tools (e.g. CapCut Adobe Premiere Pro Final Cut Pro) is a plus.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
- Proven track record of increasing engagement follower growth and campaign performance.
- Familiarity with CRM systems and marketing automation platforms (e.g. HubSpot Salesforce) is advantageous.
- Based in Mumbai with the ability to work on-site or hybrid as required.
Required Skills:
Bachelors degree in Marketing Business Communications or a related field; MBA preferred. 25 years of progressive experience in marketing leadership roles with demonstrable success in driving growth. Proven experience managing cross-functional marketing teams and leading end-to-end campaign execution. Strong expertise in digital marketing channels including SEO/SEM social media marketing email marketing and content strategy. Proficiency with marketing automation tools (e.g. HubSpot Marketo) CRM systems (e.g. Salesforce) and analytics platforms. Excellent strategic thinking problem-solving and decision-making skills. Exceptional communication presentation and leadership abilities. Data-driven mindset with the ability to interpret metrics and translate insights into actionable strategies. Experience in a startup or high-growth environment is highly desirable. Location: Bangalore with flexibility for occasional travel as need
