Request for Proposal (RFP) for a Communications Agency for Comprehensive Communications, Content, Design and Multimedia Support

Request for Proposal (RFP) for a Communications Agency for Comprehensive Communications Content Design and Multimedia Support

Proposal No: UPGI-26-PR074

Consultancy Type: Short Term

Publication Date: 18/09/2026

Clarifications Deadline: 25/9/2026

Closing Date: 5/10/2026

Tenure of Assignment / Engagement Period: October 2026 April 2027 (6 months)

Consultants Location: Preferably Delhi with resources available and willing to travel across India as required.

Background

BRAC was established after the independence of Bangladesh by Sir Fazle Hasan Abed in 1972 and is currently working in 10 other countries in Asia and Africa. It is the largest non-governmental development organisation in the world in terms of number of employees. BRAC International is a leading nonprofit organisation with a mission to empower people and communities in situations of poverty illiteracy disease and social injustice. Our approach is to identify innovative and holistic solutions toward sustainable livelihoods and socioeconomic resilience. We achieve large-scale transformative change by empowering individuals especially women and their families and communities to overcome poverty and become self-reliant and resilient. We work with local communities to innovate demand-driven programmes that integrate social development with market-based solutions like microfinance and social entrepreneurship. With our origin and roots in the Global South and our commitment to continuous learning we have a depth of experience and evidence that enables us to respond to the needs of diverse communities with humility and courage.

BRAC Ultra-Poor Graduation Initiative (UPGI) a global programme within the BRAC network aims to empower people around the world to escape the poverty trap and realize their potential through government adoption and scale up of the Graduation approach. By 2026 we aim to reach 21 million more people in extreme poverty by partnering with governments. To enable these partnerships BRAC UPGI influences development actors including multilateral and bilateral institutions civil society academia and media to support wider uptake of the Graduation approach.

Graduation is an evidence-based scalable intervention proven to break the poverty trap for the long term. So far BRACs flagship Graduation program has impacted over 2 million Bangladeshi householdstotaling over 9 million people. To help eradicate extreme poverty BRAC UPGI is working to scale globally by integrating Graduation into existing government programs and help 21 million more people lift themselves from extreme poverty by 2026.

Yet BRAC UPGI cannot do it alone. This is beyond the means and capacity of a single organization - no matter how ambitious or innovative. Sustainability and scale demands change at the systems level with active government engagement. BRAC UPGI is committed to creating effective solutions that leverage the available resources and existing programming to achieve the long-term benefits demonstrated by Graduation. The organization is partnering with governments as well as multilateral institutions NGOs and civil society in countries where BRAC UPGI thinks it can have maximum impact and drive greater uptake for Graduation.

About the Opportunity

The objective of this assignment is to engage a professional communications agency to provide end-to-end communications content development design digital and multimedia support across BRAC Internationals portfolio in India covering the Urban and Rural Graduation programme tracks for a period of six months through a structure of dedicated personnel complemented by shared organisational communications support.

Further details on the scope of the opportunity and requirements are provided in Annexure 1 of theRFP document.

The agency is expected to:

• Deliver high quality consistent and visually compelling communication products for BRAC Internationals external and internal engagement in India.

• Provide dedicated sustained support to the programme team through the engagement period with continuity planning for likely extension.

• Build and maintain a reusable repository of communication IEC and multimedia assets that can serve BRACs broader knowledge management and visibility efforts in alignment with BRAC values brand guidelines and overall strategic priorities and with support from the UPGI Global Communications Team.

This is a single agency engagement organised into three workstreams each requiring dedicated or partially dedicated personnel:

A. Organisation-wide / Shared BRAC Communications: Cross-cutting communications branding donor and institutional communications knowledge products not tied to a single programme

B. Urban Programme Track (Gaya and Patna Bihar): Design and package Urban Programme outputs learnings and closure materials

C. Rural Programme Track: Design and creatively package communications materials knowledge products and event collaterals for the Rural Programme

Primary Responsibilities (Scope of Work)

The agency will provide communication and creative services as required during the engagement period across the following areas:

A. Country-wide Communications

• Copy-edit and proofread reports learning and policy briefs newsletters case studies learning notes toolkits and other knowledge products in addition to design and quality assurance based on guidelines and processes established by the global communications team to maintain alignment across programmes.

• Refine and adapt communication materials for diverse audiences including donors government media and the general public.

• Ensure consistency in style and branding across all products and adhere to the BRAC branding and style guidelines.

• Create and enhance PowerPoint presentations for internal and external audiences including leadership and donor-facing decks.

• Develop infographics data visualisations factsheets and other visual communication assets.

• Support the preparation of organisational communication plans.

• Maintain an organised centrally accessible repository of communication and knowledge assets across all workstreams.

• Project manage and maintain timelines for determined products and assets with timely delivery.

B. Urban Programme Track

Given the compressed timeline this track should prioritise rapid documentation synthesis and dissemination.

• Design and package programme outcomes case studies and success/impact stories ahead of programme closure.

• Copy-edit proofread and design closure/end-of-programme reports briefs and donor-facing summaries.

• Produce short-form videos photo-stories and other multimedia content capturing programme results and participant voices.

• Develop a comprehensive repository of communication and knowledge assets including editable source files translations graphics and other relevant materials.

• Support programme closure workshop through development of visual digital and print materials.

• Prepare a communications handover note for future reference.

C. Rural Programme Track

• Develop audio/video impact stories human-interest stories and other field-based narratives for government donor and public audiences.

• Copy-edit proofread design and format programme reports learning notes and donor updates.

• Develop and enhance presentations for government donor and institutional stakeholder meetings.

• Produce infographics factsheets and data visualisations summarising programme evidence and results.

• Support development of materials tied to programme events reviews launches or evidence dissemination.

Duration

• Overall engagement: 6 months from October 2026 to April 2027.

• Assignments under each track will be communicated periodically based on agreed work plans

Submission Requirements

Interested and eligible consultants may obtain further information via email between 0900 and 1600 hrs IST Monday to Friday until 25 September 2026. Enquiries should be sent to with a copy to with the subject Engagement of a Communications Agency for Comprehensive Communications Content Design and Multimedia Support.

Submission Requirements:

1. Mandatory documents

2. Technical Proposal

3. Financial Proposal

Interested applicants are encouraged to review the detailed RFP document for further information on the scope of work requirements and submission process.