Regional Sales Manager
Posted:
26 May 2026 (30+ days ago)
Application Deadline:
23 August 2026
Vacancies:
1 Vacancy
Job Summary
Job Description: Regional Sales Manager (RSM) - FMCG company
Role Objective
The Regional Sales Manager will be responsible for the strategic expansion and operational excellence in their assigned territory. You will lead
a high-performing sales team optimize distribution networks and ensure the brand achieves market leadership in the FMCG/Food sector.
Key Responsibilities
Strategic Growth: Develop and execute regional sales plans to achieve ambitious revenue targets and market share growth.
Team Leadership: Manage mentor and track the performance of Area Sales Managers (ASMs) and Sales Officers.
Distribution Management: Appoint new distributors and strengthen existing channel partner relationships to ensure product availability in urban and rural
markets.
Market Intelligence: Monitor competitor activities pricing strategies and consumer trends to provide actionable feedback to the leadership team.
Sales Operations: Ensure timely reporting stock management at the CFA level and effective implementation of trade marketing schemes.
Candidate Profile
Experience: Minimum 11 years of core sales experience in the FMCG or Food industry.
Education: Graduate/Post-Graduate (MBA in Sales & Marketing preferred).
Leadership: Proven experience in managing large multi-layered sales teams
across diverse geographies.