RBM Bangalore Cygnus

JOB DESCRIPTION

RoleRegional Business Manager- Cygnus

DesignationManager Senior Manager

FunctionSales

DepartmentDomestic Sales

Reporting toSales Manager

Job GradeL5B L5A

Direct Reportees4 - 5

Indirect Reportees20 - 30

Role Objective: Manage the execution of sales plans to achieve and exceed sales in the assigned region. Foster a

positive organisational image among customers while driving team performance

KEY RESPONSIBILITIES

Sales Management

Drive cycle meetings to understand campaigns and processes

Cascade the regional target and assign the budget target for the region at the headquarter level achieving the budget

through judicious resource allocation and utilisation

Develop the team for in-clinic value addition through detailing practice strategy understanding and product knowledge

Review and authorise changes to HCPs lists and verify accurate tagging

Identify territories with weak performance develop and monitor action plans to address these issues

Supervise the management of vacant territories and assess business progress

Ensure that new product launches are successful from availability to the generation of prescriptions & achieve

leadership in that represented market

Oversee delivery and demonstration of insulin devices

Utilise internal tools to improve in-clinic effectiveness

Supply Chain Management

Recommend stockists to ensure a strong distribution network while providing reports to support senior management

in decision-making

Ensure sales hygiene by optimising inventory and liquidation of non-moving products ensuring pharmaceutical supply

chain analysis

Monitor and maintain adequate inventory at all levels

Ensure availability of cold chain supply chain and escalate deviations (if any) in a timely manner when required

Stakeholder Engagement

Foster strong relationship with core customers to achieve desired business outcomes

Foster strong relationship for Key Business Leaders

Approve and ensure attendance of HCPs for educational activities

Interact with core customers as per coverage norms and resolve any dissatisfaction

Oversee implementation of core activities to generate desired returns

Develop equity with channel partners including retailers and stockists

Foster strong relationship with Key Account Management at Institution/ Hospital/Corporate Hospital Business

Conduct periodic review of Diabetes Educator to monitor progress

People and Culture

Promote and embody the USV Credo

Conduct recruitment and induction process

Develop a high-performance culture through periodic reviews feedback and action planning

Provide trainings to ensure the team has the latest knowledge and skills to excel and drive the organisation forward

Identify high-potential candidates in consultation with the Regional Business Manager and groom them to take up the

next role

Guide reportees to overcome challenges and optimise performance to achieve sales

Foster a culture of team collaboration both within and between teams

Demonstrate the ability to build and lead a team effectively

The above statements are intended to describe the general nature level and expectations of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the

required duties responsibilities and job specifications / requirements and that individual entities may amend this list based on their specific requirements and business context.STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with:Sales Associates Sales Manager Marketing team and relevant cross functional teams

Nature of Interaction:Routine communication in connection with specified tasks and handling escalations from

accounts. Communication requiring some level of diplomacy coordination synergy and sensitisation on IR matters

Type of Interaction: External

Interaction with:Healthcare professionals/ Diabetes Educators/ Clearing and Forwarding Agents/ Stockist/ Pen Centre/

Chemists / Health Care Operators

Nature of Interaction:Basic explanation of products or services to customers and communication around escalated or

difficult queries with customers or clients and interaction with Health Care Operators

JOB REQUIREMENTS

Professional Experience and Relevant Skills

Minimum of 8 years of overall experience in Pharma Sales and 1 year in relevant role

Must possess a proven track record of performance demonstrated leadership strategic planning skills with resilience

and reliability. Excels in communication networking negotiation analysing market trends data-driven

decision-making and manages teams with empathy. Demonstrates financial acumen project management talent

retention and engagement. Effectively handles HCO and key account management spots trend fosters

cross-functional and intra-team collaboration

Academic Qualifications & Certifications

Educational Qualification:Bachelor of Science (BSc) Graduate

Functional Competency(Proficiency Levels from 1 5 with 1 being basic and 5 being mastery)

Achievement Orientation (3)

Digital fluency (2)

Data-driven decision-making (2)

Driving high performance in teams (3)

Customer centricity (3)

Behavioural Competency

Resilient - Calm Emotionally Stable Confident and Recovers quickly

Extrovert - Positive Sociable High on Energy Takes Charge Builds Trust and Tactful

Originality - Curious Practical approach and Adaptive to change

Accommodation - Team Player Collaborator Humble and Vocal

Consolidation - Structured planner Organised Focused Achievement Orientated and High on Integrity

The above statements are intended to describe the general nature level and expectations of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the

required duties responsibilities and job specifications / requirements and that individual entities may amend this list based on their specific requirements and business context.

Required Experience:

Manager