Public Relations Manager

Who we are:

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

For more information and follow us on LinkedIn andInstagram.

More about the role:

Burson is looking for a Public Relations Manager for our Bengaluru Office. The individual will join our client servicing team and will work with our Technology Practice.

Enterprise Technology: practice is built to navigate this complex landscape. Comprising specialists with deep domain expertise the practice delivers insights-driven evidence-based communication campaigns for B2B companies. Our team of technology communicators is uniquely prepared to help clients build reputation manage risk launch disruptive innovations and provide senior regulatory counsel. We develop and drive thought leadership programmes for clients spanning the entire spectrum of the enterprise technology industry from telecom and hardware to cloud mobility security and machine technologies.

Consumer Technology: The practice delivers insight-driven high-impact programmes that resonate with consumers trade mainstream media and key influencers. Our experience spans diverse domains including mobile devices e-commerce mobile applications wearables home appliances financial technology and audio-visual tech. We provide strategic counsel to consumer technology companies e-commerce firms and industry associations helping them stand apart in an increasingly crowded and complex industry.

As aPublic Relations Manager you are expected to support day-to-day client activities and provide guidance to junior team members through ongoing counsel and effective delegation. You will contribute to Bursons performance by managing client relationships and integrated communication (IC) programs satisfying and delighting clients helping generate new business and growing existing accounts. You are required to support our corporate strategy and your practice or office to help ensure superior client service a winning culture and profitability.

What youll do:

Client Service:

• Stay current on your clients businesses industries and competitors and use your knowledge to develop comprehensive strategic and integrated communications programs that complement the clients business objectives and deliver results.
• Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team.
• Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints.
• Manage client relationships and be the clients key contact counselor and strategic thinker.
• Timely Decision Making The ability to identify a problem and find solutions. Makes decisions in a timely manner using available information and under tight deadlines.
• Have strong verbal and written communication skills including development of various types of materials such as Q&A key messages holding statements press release etc.
• Be able to support the senior managers and leaders in resolving client issues.
• Maintain a strong rapport with journalists/bloggers/media members who cover your clients industries and businesses to optimize channels.
• Help develop media strategies write pitch letters and respond to media queries.
• Stay updated on social media channels trends and analytical tools and make recommendations to strengthen our capabilities.
• Support the digital media strategy implementation.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes especially in planning research ideation content creation and daily operations.
• You will be expected to acquire working knowledge of specific WPP proprietary AI tools.

Business Development:

• Support the Directors and other senior leaders to identify new business opportunities within existing and potential clients.
• Be proactive during new business brainstorms and take ownership of portions of new business proposals under the guidance of Directors and senior leaders.

Experience that contributes to success:

• Minimum 4 years of work experience in public relations or the communications industry. with at least one year leading a team.
• Graduation in Public Relations or Communication.