Product Marketing Lead- Vertoz
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Job Summary
We are looking for a B2B product marketing professional with 610 years of experience in product marketing positioning or category strategy preferably across cloud IT services infrastructure or enterprise software. The ideal candidate should have experience positioning multiple brands or product lines working with technical and commercial buyers creating customer case studies and driving marketing-sourced pipeline. Strong writing skills are essential.
Own brand architecture and determine how the CloudTech businesses should be positioned.
Define and develop category positioning for each business and the overall division.
Build messaging and narratives for different buyer segments.
610 years in B2B product marketing positioning or category strategy.
Experience in cloud IT services infrastructure or enterprise software.
Experience positioning more than one brand or product line.
Experience positioning technical products for both technical and commercial buyers.
End-to-end experience in creating customer case studies including customer coordination and approvals.
Comfortable owning a marketing-sourced pipeline target.
Strong writing skills.
Ability to communicate with architects as well as CIO-level stakeholders.
Experience in Indian BFSI insurance or healthcare is valuable.
Familiarity with AWS or Microsoft partner programmes is an advantage.
Channel/reseller marketing analyst relations or category creation experience is valuable.
Required Skills:
610 years in B2B product marketing positioning or category strategy. Experience in cloud IT services infrastructure or enterprise software. Experience positioning more than one brand or product line. Experience positioning technical products for both technical and commercial buyers. End-to-end experience in creating customer case studies including customer coordination and approvals. Comfortable owning a marketing-sourced pipeline target. Strong writing skills. Ability to communicate with architects as well as CIO-level stakeholders. Experience in Indian BFSI insurance or healthcare is valuable. Familiarity with AWS or Microsoft partner programmes is an advantage. Channel/reseller marketing analyst relations or category creation experience is valuable.
Required Education:
Any Graduates (Bcom BBA BMS)BMS- Marketing specialization would be highly preferred.
