Principal Engineer, Product Marketing (Power)

We are seeking a talented and motivated person to join as Senior Staff of product marketing team to own and define next generation products for India for India business division with focus on Renesass Power & Analog product portfolio.

A successful candidate will have strong desire and ability to work in a technically challenging and entrepreneurial environment. To succeed candidate will need to combine deep technical understanding of power management and analog products Renesas products and customer systems. You will engage in product definition as well as business planning activities. Your ability to work across functional groups through formal communication and direct interaction is critical to success. The position requires significant technical experience in power management & analog products as well as understanding of firmware-enabled and embedded system (attach to SoC) products. The candidate will work closely with management sales and engineers based in India while coordinating efforts with a global team.

Responsibilities

• Identify market opportunities and collaborate with Marketing team Business Division management and Sales to exploit these opportunities
• Support technical marketing efforts through customer visits to promote products and uncover critical customer needs. Work with UX team to engage with customers effectively
• Use knowledge gained to support marketing business plan including TAM/ SAM / SOM) activities by providing analysis demonstrating technical merit of Renesas solutions vs competing solutions.
• Provide deep technical support and training to advance Renesass commercial success. Requires ability to translate complex ideas or implementations to a level suitable for less experienced audiences such as customers or field sales staff.
• Work with the broader marketing team and design team to develop customer collateral that raises the companys profile
• Collaborate with sales and operations on forecasting and volume ramp by product family
• Support customers with design-in activities
• Support new product development and launch efforts
• Manage prioritization and trade-offs between engineering constraints schedule limitations customer experience cost and time to market.
• Define and execute Go-To-Market strategy with sales including pricing and identifying lead customers and target applications.
• Create & verify business case
• Execute go-to-market strategies including identifying lead customers and target applications.
• Drive internal and external resources to ensure readiness of all aspects of product release
• NPI demand estimation and supply management to transition to tactical marketing team
• Support hiring and managing the necessary marketing team as per business need over time

Qualifications :

• Comfort and ability to collaborate and be effective in an entrepreneurial (fast-paced and ambiguous) environment
• Excellent interpersonal communication and presentation skills and comfort in presenting to a wide range of audiences. Capable to communicate issues in a concise and effective way.
• Desire and drive to interact with as well as ability to build and maintain excellent relationships with internal and external stakeholders.
• Product ownership mentality
• 10 years of experience in power management and analog product space ideally including product definition with semiconductor companies
• Travel will be required
• Bachelor or Masters of Electronics Engineering or related discipline
• Ability to build a strong team and motivate individuals to work out of their comfort zone
• Self-driven strongly motivated individual capable to take full ownership of their activities and to involve other functions in the company or management when needed to bring them to a successful outcome.
• Understanding of power management as well as analog applications and products.
• Familiarity with automotive industrial or consumer market trends.
• Technical proficiency
• Experience of launching digital campaigns with sales and marketing team
• Data analysis using Excel or JMP
• Understanding of AECQ / IATF /ISO26262 (FuSa) (At least basic level)

Additional Information :

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. With a global team of over 21000 engineers and problem solvers in more than 30 countries we offer the opportunity to work on worldleading technology for Automotive Industrial Infrastructure and IoT shaping a safer healthier greener and smarter future.

At Renesas TAGIE is our culture grounded in being Transparent Agile Global Innovative and Entrepreneurial. It shapes how we work grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.

Remote Work :

No

Employment Type :

Full-time