Primary Market Research (PharmaLifesciences)
Job Summary
Roles and Responsibilities
- Lead day to day client communication related to project status updates milestones bottlenecks or challenges etc.
- Partner with client stakeholders across segments and countries to translate business questions into survey / interview questions to help understand customer opinions and perspectives.
- Design survey questionnaires and interview discussion guides to capture quantitative and qualitative feedback from customers.
- Design market research studies for representation of different customer segments sample size etc. to ensure adequate universe coverage.
- Coordinate with market research vendors to ensure data is being captured accurately and in a timely fashion.
- Design analysis plan of survey and interview data to ensure the insights are in line with clients business objectives and lead to actionable insights from a marketing RoI standpoint.
- Undertake competitor analysis wherever possible to provide competitive advantage to client team and help identify areas of improvement.
- Execute wave of wave analysis comparison across customer surveys and in-depth interviews and provide insights on how perception and performance of client and competitors are changing over-time.
- Work with in-house advanced analysis team to identify ways of leveraging AI/ML to help optimize the clients PMR process.
- Support proposal writing RFP response RFQ collation etc. for business development initiatives for multiple clients.
- Lead multiple PMR projects independently while managing small teams of Analysts/Senior Analysts to deliver high-quality solutions.
- Provide input for development of analytical and AI solutions supporting pharmaceutical sales marketing and commercial operations.
- Ensure timely delivery with strong focus on quality client satisfaction and agreed SLAs.
- Drive structured project execution through effective planning documentation and stakeholder communication.
- Drive automation using reusable code AI-assisted workflows and scalable analytics solutions.
- Maintain knowledge repositories reusable assets SOPs and quality frameworks to improve delivery efficiency.
- Build new analytical capabilities identify business opportunities and support organizational growth.
- Contribute to whitepapers capability building internal assets and thought leadership initiatives.
- Develop and deliver presentations and recommendations to senior client stakeholders during delivery and business development.
- Support mentoring grooming and knowledge-sharing initiatives across the team especially for newer team members not familiar with PMR.
- Ensure compliance with organizational processes governance and quality standards.
Additional Information
- Strong interpersonal and client communication skills.
- Excellent leadership collaboration and stakeholder management abilities.
- Strong analytical thinking and problem-solving mindset.
- Storyboarding and storytelling skills to translate analytics into business insights.
- Ability to manage multiple priorities in a matrix organization.
- Passion for continuous learning innovation and adoption of emerging AI technologies.
- Strong commitment to quality ownership and customer success.
Eligibility Criteria
Required Experience
- 59 years of experience in Primary Market Research qualitative as well as quantitative
- 24 years of experience in Healthcare Lifesciences or Pharmaceutical Analytics is preferred.
- Strong quantitative analytical and problem-solving skills.
- Ability to quickly understand new survey / interview results and translate them into business insights.
- Experience working with global teams and cross-functional stakeholders is desirable.
Technical Skills
- Proficient in Microsoft Office SQL SPSS or R Power BI or Tableau is must
- Hands-on experience in survey design interview / discussion guide design survey analysis plan design report structuring survey insight generation etc. is a must
- Hands-on experience with Azure AWS or GCP is good to have
- Pharmaceutical commercial analytics knowledge is highly desirable.
Basic Qualifications
- Bachelors / Masters (or equivalent) in Operational Research Statistics Economics Applied Mathematics or related quantitative discipline.
- Excellent written and verbal communication skills in English.
Qualifications :
MBA
Remote Work :
Yes
Employment Type :
Full-time
About Company
WNS (Holdings) Limited (NYSE: WNS), is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across 10 industries. We enable busin ... View more