Portfolio & Content Marketing AD Level

Responsibilities

•Own the messaging architecture across all SEG offerings — develop and maintain a

messaging matrix per offering: Service × Buyer Persona × Pain Points ×

Differentiators kept current as the portfolio evolves

•Drive content strategy creation and quality; act as strategic partner to Director

Service Line Marketing Leader SEG on SEG's positioning and narrative across all

buyer-facing channels

•Set the ABM account strategy — account selection tiering and messaging angle per

account — and brief the central Cognizant campaign structure for execution

•Oversee output from the Executive Communications & Social hire; ensure consistency

and on-message quality across all external-facing content

•Prepare analyst briefing materials (Gartner Forrester IDC) and lead competitive

differentiation work including quarterly battlecard updates on key competitors

•Commission and review thought leadership content — PoV articles solution

narratives white papers articles — working with SEG SMEs consultants and

external writers

•Maintain market and competitive intelligence on technology shifts and evolving client

adoption patterns to continuously refresh SEG's narrative

•Partner with the GTM AD to ensure all sales enablement materials reflect current

positioning; review battlecards and solution decks before distribution to the SLS

community

Requirements

•12 years of product marketing or portfolio marketing experience within IT services or

technology consulting

•Education: MBA (Marketing/IT) and Engineering degree preferred

•Demonstrated ability to build and own messaging frameworks for complex multi-

offering technology services portfolios

•Exceptional written English — strong enough to review edit and elevate C-suite-level

content produced by others; published portfolio of B2B thought leadership strongly

preferred

•Experience preparing analyst briefing materials and competitive intelligence decks for

technology services

•Proven ability to work with senior SMEs and offering leaders to extract insights and

translate them into compelling business narratives

•Experience with ABM program design — account selection tiering and content

mapping — is a strong plus

•Familiarity with AI Cloud Data Engineering or ERP services marketing preferred

•Prior exposure to BFSI HCLS P&R or CMT vertical marketing is an advantage