Performance Marketing Specialist (M-19985)
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Job Summary
Who are we
Whatfix is an AI platform advancing the userization of enterprise applications empowering companies to maximize the ROI of their digital investments. Technology needs adoption. Its no different for AI. As AI reshapes roles workflows and human-machine interactions it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization: the belief that technology must adapt to the user not the other way around.
At the heart of userization philosophy is ScreenSense our proprietary AI engine which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals Whatfix delivers real-time guidance nudges knowledge and automation directly in the flow of work.
This intelligence powers our entire product suite.
Digital Adoption helps users get productive faster.
Product Analytics uncovers friction and closes adoption gaps.
Mirror allows employees to train in safe simulated environments.
These are embedded with Whatfix AI Agents which supercharge creation insights and user guidance.
Our upcoming AI-first products are already creating a buzz in the market.
Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf.
Whatfix Mirror 2.0 is the worlds only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.
Together these products reflect Whatfixs commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified intelligent way to find answers across systems apps and knowledge silos and helps anyone looking to deliver fast and contextual answers.
Whatfix is bridging the gap between rapid technological change and human enablementensuring AI is not only embedded but also usable trusted and outcome-driven for every employee.
At Whatfix were not just making software easierwere making AI work for people.
The company has seven offices across the US India UK Germany Singapore and Australia and a presence across 40 countries.
Customers: 700 enterprise customers including 80 Fortune 500 companies such as Shell Schneider Electric and UPS Supply Chain Solutions.
Investors: A total of $270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments Eight Roads Ventures (A division of Fidelity Investments) Dragoneer Peak XV Partners and Stellaris Venture Partners.
Whatfixs leadership is consistently recognized across top industry analysts and business rankings:
Won the 2025 AI Breakthrough Award for the Overall AI-based Analytics Solution of the Year
Only DAP to be recognized as a Leader across various DAP reports for the past 5 years by leading analyst firms like Gartner Forrester IDC and Everest Group.
With over 45% YoY sustainable annual recurring revenue (ARR) growth Whatfix is among the Top 50 Indian Software Companies as per G2 Best Software Awards.
Named a Gartner Customers Choice for DAP for the second year in a row (2024 and 2025)the only vendor in the market to earn this distinction consecutively.
We also boast a star rating of 4.6 on G2 Crowd 4.5 on Gartner Peer Insights and a super-high CSAT of 99.8%
Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
RemoteTech Breakthrough Awards winner for Software Asset Management Solution of the Year
These recognitions are matched by business performance:
Highest-Ranking DAP on 2023 Deloitte Technology Fast 500 North America for Fifth Consecutive Year
Listed on the Financial Times & Statistas High-Growth Companies Asia-Pacific 2025 list.
Won the Silver for Stevies Employer of the Year 2023 Computer Software category and also recognized as Great Place to Work 2022-2023
Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
Be one of the key Leaders in this awesome journey of building a billion-dollar company!
About the Role:
We are looking for a Performance Marketing Specialist who combines strong paid media expertise with a passion for experimentation automation and revenue growth.
This role is ideal for someone who enjoys building scalable marketing programs improving operational efficiency and using AI to transform the way marketing teams work. You will own key paid acquisition channels collaborate closely with Sales and Product Marketing and continuously identify opportunities to improve campaign performance reporting and execution speed.
If you thrive in a fast-paced B2B SaaS environment enjoy solving complex marketing problems and love experimenting with new technologies wed love to hear from you.
Key Responsibilities:
Develop and manage channel strategies across paid search paid social display and programmatic continuously evaluating channel performance budget allocation and opportunities for growth.
Plan and execute brand awareness campaigns while measuring their influence on downstream business outcomes.
Manage programmatic and third-party advertising campaigns.
Optimize conversion rates across landing pages and campaign experiences in partnership with cross-functional teams.
Collaborate with Sales and Product Marketing to build integrated campaigns that generate qualified pipelines.
Build automated dashboards and reporting for SALs pipeline and marketing performance.
Analyze the relationship between brand awareness initiatives search demand and pipeline generation.
Leverage AI to automate repetitive marketing workflows and improve campaign execution efficiency.
Continuously test new strategies messaging audiences and creative approaches to improve campaign performance.
Recommend process improvements that increase team productivity and execution quality.
Own and optimize the overall paid media portfolio across Google Ads Microsoft Ads (Bing) LinkedIn Ads programmatic and other relevant paid channels ensuring campaigns work together to drive efficient pipeline and revenue growth.
Analyze paid media performance holistically across channels identifying opportunities to reallocate budgets improve efficiency reduce waste and increase qualified pipeline.
Qualification Criteria:
67 years of experience in Performance Marketing preferably within a B2B SaaS organization.
Strong hands-on experience managing and optimizing paid media campaigns across Google Ads Microsoft Ads (Bing) LinkedIn Ads and other relevant paid channels.
Proven experience managing paid search (SEM) paid social display and/or programmatic campaigns with ownership of budgets and performance targets.
Strong understanding of full-funnel paid media strategy from awareness and demand generation through qualified pipeline and revenue.
Experience with campaign planning budget allocation bidding strategies audience targeting keyword/search query analysis ad testing and ongoing optimization across paid channels.
Ability to analyze performance across channels and make data-driven budget allocation and optimization decisions based on pipeline and business outcomes not just CPL or CTR.
Experience collaborating closely with Sales Product Marketing and Revenue Operations to connect paid media activity with pipeline generation.
Experience building reporting dashboards and marketing performance reports across multiple paid media platforms.
Hands-on experience using AI tools and automation to improve campaign management analysis reporting and marketing execution.
Proficiency with Google Ads Microsoft Ads LinkedIn Campaign Manager Google Analytics/GA4 Google Tag Manager Salesforce Pardot Zapier and Advanced Excel.
What Success Looks Like
Within the first 612 months you will:
Consistently launch campaigns on time with high execution quality.
Build automated reporting that significantly reduces manual effort.
Introduce AI-driven workflows that improve team productivity.
Improve collaboration across Marketing and Sales.
Demonstrate the business impact of brand awareness initiatives through measurable reporting.
Contribute to a significant increase in qualified sales pipeline.
Bring proactive ideas that improve campaign strategy operational efficiency and market visibility.
Preferred Qualifications:
Experience with programmatic advertising platforms.
Experience with Conversion Rate Optimization (CRO).
Experience with Account-Based Marketing (ABM).
Familiarity with prompt engineering and AI workflow automation.
What Were Looking For
Strong ownership and accountability.
Strategic thinking with a bias toward action.
A passion for experimentation and continuous improvement.
Excellent analytical and problem-solving skills.
Ability to communicate effectively with Sales Marketing and leadership.
Curiosity to adopt emerging AI technologies and translate them into practical business impact.
What Will Make You Stand Out
You proactively identify opportunities instead of waiting for direction.
You understand attribution beyond last-click metrics.
You use AI as a core part of your daily workflow.
You think in terms of business outcomes not just marketing metrics.
You enjoy building systems that help the entire team move faster.
Perks & Benefits (India)
Best-in-class medical insurance coverage
Free lunch & dinner buffet
Doorstep cab drop facility
Education sponsorship
Internal job transfer & global mobility programs
Scope to represent Whatfix at global events
We also provide uncapped incentives bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers
Note:
Whatfix uses AI-assisted interviewing technology for selected roles to support structured consistent evaluation. AI outputs are advisory only; hiring decisions are made by Whatfix internal hiring teams. Questions about this Write to
We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust Do it as you own it;
We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race religion color national origin ethnicity gender sexual orientation age marital status veteran status or disability status
At Whatfix we deeply value collaboration innovation and human connection. We believe that being together in the office five days a week fosters open communication strengthens our sense of community and accelerates innovationultimately helping us achieve our goals more effectively. At the same time we recognize the importance of flexibility in balancing personal and professional priorities. To support this we offer the option to work from home up to two days per month.
In any situation that requires additional flexibility were open to considering exceptions on a case-by-case basis to ensure youre supported in managing both work and life seamlessly.
Required Experience:
IC
