Performance Marketing Executive-Surat-10.8 LPA

Profile:Performance Marketing Executive

Experience:

• 2 years of experience in Performance Marketing Digital Marketing Growth Marketing or a similar role.
• Hands-on experience with Google Ads Meta Ads or other paid advertising platforms.

Roles:

• Plan launch manage and optimize campaigns across Google Ads Meta Ads and other paid channels.
• Manage campaign budgets targeting bidding audiences and creatives.
• Track and optimize CAC CPA CPL ROAS CTR CPC and conversion rates.
• Conduct A/B testing of audiences creatives messaging campaigns and landing pages.
• Analyze website and marketing performance using GA4 Microsoft Clarity dashboards Excel/Google Sheets and similar tools.
• Track the complete funnel from acquisition to signup activation conversion and retention.
• Identify funnel drop-offs and implement conversion-rate and user-journey improvements.
• Conduct SEO keyword and competitor research to identify organic growth opportunities.
• Build performance reports and dashboards and convert data into actionable insights.
• Plan and execute growth experiments and measure their impact.
• Research and test new customer acquisition and growth opportunities.

Qualification:

• Bachelors degree in Marketing Digital Marketing Business or a related field.

Required Skills:

Google AdSensePerformance MetricsMeta AdsPerformance MarketingCampaign EffectivenessGA4CAC AnalysisCPA AnalysisCPL AnalysisROAS AnalysisSEOFunnel AnalyticsDashboard Metrics