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Performance Marketing

VASA Denticity Limited

Job Location:

Delhi - India

Monthly Salary: Not provided by the employer

Experience Required: 5years

Posted: 18 September 2026 (Yesterday)

Application Deadline: 16 December 2026

Vacancies: 1 Vacancy

Job Summary

We are looking for an experienced Performance Marketing Lead to own the complete paid acquisition strategy across web and app platforms. The role is responsible for driving profitable customer acquisition maximizing return on ad spend (ROAS) optimizing campaign performance and identifying scalable growth opportunities across digital channels.

Own and manage end-to-end paid acquisition across Google Ads Meta Ads and app marketing platforms.

Plan execute and optimize Search Shopping Performance Max Demand Gen Display and Meta campaigns.

Manage marketing budgets while achieving revenue ROAS and CAC targets.

Continuously test creatives audiences bidding strategies landing pages and campaign structures.

Identify validate and scale new acquisition channels including affiliate and partnership marketing.

Collaborate with Merchandising and Category teams to improve landing pages product pages and campaign profitability.

Monitor attribution models customer acquisition costs and campaign performance using analytics tools.

Drive data-backed decisions to improve campaign efficiency and business growth.

Prepare regular performance reports and actionable insights for leadership.

Requirements

7 years of experience managing Performance Marketing for E-commerce Marketplace Platform businesses or Digital Marketing Agencies.

Hands-on expertise in Google Ads Google Merchant Center Performance Max Shopping Campaigns and Meta Ads Manager.

Strong understanding of attribution models conversion tracking ROAS CAC LTV and digital marketing analytics.

Proven track record of scaling paid marketing budgets while maintaining or improving ROI.

Strong analytical and data interpretation with Google Analytics 4 (GA4) Google Tag Manager (GTM) and campaign reporting tools.

Benefits

Competitive salary with performance-based incentives.

Opportunity to lead high-impact digital growth initiatives.

High ownership and direct exposure to senior leadership.

Fast-paced high-growth work environment.

Career progression and leadership opportunities.

Health insurance coverage.

Employee discounts on Dentalkart products.

Paid leave and company holidays.

Learning and professional development opportunities.

Required Skills:

MBA/PGDM from a Tier-1 institute (IIM ISB XLRI FMS MDI SPJIMR IIFT or equivalent). 5 years of experience in Category Management Commercial Management Business Management or P&L ownership within E-commerce Marketplace or Retail. Proven experience managing category revenue pricing margins and promotions. Strong commercial analytical and financial acumen. Experience working with cross-functional teams including Marketing Supply Chain Merchandising and Operations. Excellent stakeholder management and leadership skills.

Required Education:

MBA/PGDM

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