miscellaneous

About the Company

This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity voice and growth journey.

The Area Sales Manager (ASM) will be responsible for driving sales growth expanding distribution managing channel partners and leading a field sales team within the assigned area. This role requires strong execution capability distributor management skills and deep understanding of the FMCG/beverages market.

• Achieve Sales Targets: Drive primary and secondary sales to meet or exceed monthly and quarterly volume and value targets across the assigned area.
  

• Distributor Management: Appoint new distributors where required manage existing distributors ensure healthy stock levels and improve distributor ROI.
  

• Team Leadership & Development: Lead coach and monitor Sales Officers/Executives; conduct regular market visits joint calls and performance reviews.
  

• Distribution Expansion: Increase distribution by adding new outlets improving beat productivity and strengthening route plans across GT/MT channels.
  

• Trade Marketing Execution: Implement company schemes promotions and visibility drives; ensure proper in-store branding displays and planogram adherence.
  

• Market Execution & Availability: Ensure product availability correct pricing and freshness across outlets; minimize stock-outs and expiries.
  

• Secondary Sales & Reporting: Track secondary sales distributor claims and market data; prepare regular MIS reports and share insights with management.
  

• Competition & Market Intelligence: Monitor competitor activities pricing schemes and new launches; share actionable insights to support strategy.
  

• Cross-Functional Coordination: Work closely with supply chain marketing finance and HR teams to ensure smooth operations and timely issue resolution.
  

• FMCG / Beverages / Food & Drinks
  
• MBA/PGDM in Sales & Marketing preferred
  
• Minimum 5-7 years in an Area Sales Manager or equivalent role
  
• Strong leadership and team management capability
  
• Proven distributor and channel partner management skills
  
• Solid understanding of FMCG / Beverages sales dynamics
  
• Expertise in GT and MT sales execution
  
• Strong negotiation and conflict-resolution skills
  
• Target-driven with strong execution focus
  
• Ability to plan beats routes and outlet coverage effectively
  
• Good analytical skills with ability to read sales data and MIS reports
  
• Experience in handling primary & secondary sales
  
• Knowledge of trade schemes visibility drives and merchandising
  
• Market intelligence gathering and competitive analysis skills
  
• Effective communication and stakeholder management skills
  
• Problem-solving mindset with quick decision-making ability
  
• Time management and multitasking skills
  
• Comfortable with extensive fieldwork and travel
  
• Basic proficiency in MS Excel CRM or sales reporting tools
  

• Competitive salary as per industry standards
  
• Performance-based incentives and bonuses
  
• Travel allowance / reimbursement as per company policy
  
• Opportunity to work with a fast-growing beverage brand
  
• Exposure to large-scale distribution and market expansion projects