Meta Ads Expert

Job Title: PPC Executive/Sr. Executive / Meta Ads Expert

Location: Jabalpur (On-Site)

Employment type: Full-time

Office Timing 10:30 am to 07:30pm

Working Days Monday To Friday

About the Role

We are looking for a performance-driven Meta Ads Team Lead with at least 2years of hands-on experience in paid social advertising. The ideal candidate should have strong expertise in Meta Ads (Facebook & Instagram) with the ability to strategize execute and optimize high-performing campaigns that deliver measurable business results. The role also involves leading a small team ensuring campaign quality and driving continuous performance improvement.

Key Responsibilities

• Plan execute and optimize Meta Ads campaigns across Facebook and Instagram for lead generation conversions brand awareness and remarketing.
• Lead mentor and manage a team of Meta Ads executives ensuring campaign quality and timely execution.
• Conduct audience research customer segmentation and creative testing to maximize campaign performance.
• Develop and optimize campaign structures bidding strategies placements and budgets to achieve target KPIs.
• Set up and monitor Meta Pixel Conversions API (CAPI) and event tracking to ensure accurate performance measurement.
• Analyze campaign performance and provide actionable insights to improve ROAS CPL CPA CTR and conversion rates.
• Prepare detailed performance reports and present recommendations to internal stakeholders and clients.
• Collaborate with creative content and design teams to develop high-performing ad creatives and landing page strategies.
• Stay updated with Meta Ads platform changes policies AI features and industry best practices.

Skills Required

• Bachelors degree in Marketing Advertising Business or a related field (or equivalent experience).
• Minimum 3 years of proven experience managing Meta Ads campaigns.
• Strong expertise in Facebook Ads Manager and Instagram advertising.
• Hands-on experience with campaign objectives including Lead Generation Sales Traffic Engagement App Promotion and Brand Awareness.
• Strong understanding of Meta Pixel Conversions API (CAPI) Event Manager and custom conversions.
• Experience with audience creation Custom Audiences Lookalike Audiences and retargeting strategies.
• Proficiency in GA4 Meta Events Manager Looker Studio and basic Google Tag Manager.
• Strong analytical skills with the ability to interpret campaign data and make optimization decisions.
• Excellent knowledge of A/B testing campaign scaling budget optimization and creative performance analysis.
• Strong leadership communication and project management skills.
• Ability to manage multiple client accounts in a fast-paced performance-driven environment.
• Meta Certified Digital Marketing Associate or Meta Media Buying Professional certification is preferred.

Experience

• 3 years of hands-on experience in Meta Ads campaign management.
• Prior team handling experience is preferred.